Zee Entertainment UK has launched &TV, the first Hindi entertainment channel on Samsung TV Plus in the UK, marking an exciting milestone in its ongoing expansion across Europe. With a 5-million-strong South Asian population in the UK, the launch of &TV aims to strengthen Zee Entertainment’s connection with British Asian audiences by offering high-quality, culturally resonant content.
Building on the successful European rollouts of Zee One in Germany, Zee World English, and Zee Magic in France, &TV’s arrival on Samsung TV Plus brings popular shows like Bhabhi Ji Ghar Pe Hain, Atal, Begusarai, Tere Bin, and Ghar Ek Mandir, all featuring English subtitles. These shows highlight shared cultural experiences and emotions, creating stories that resonate deeply with the British Asian community.
Stuart Pearson, UK Lead for Content Acquisition at Samsung TV Plus, expressed his excitement: “We are thrilled to introduce &TV to Samsung TV Plus in the UK. This partnership with Zee is founded on strong audience engagement, and we’re delighted to bring countless hours of Bollywood-centric content to viewers in the region.”
Ashok Namboodiri, Chief Business Officer – International Business, shared, “The launch of &TV as the first Hindi channel on Samsung TV Plus is a significant achievement. After successfully launching channels in other European markets, this partnership reflects our commitment to bring the best of Zee’s content to our UK audiences.”
Samsung TV Plus, a free ad-supported streaming TV service, requires no subscription or sign-up. It’s pre-installed on Samsung Smart TVs (2016–2024) and can be accessed on Samsung Galaxy devices in select regions. This ad-supported service, available in the UK and across 15 other European regions, provides a range of content across genres, ensuring users can enjoy high-quality entertainment with just an internet connection.
Zee Entertainment brings &TV to Samsung TV Plus in the UK
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