Best Prime Day deals
If you fancy a tech bargain then now is a good time to go online shopping. Amazon’s Prime Day sale is offering some huge discounts on products including headphones, tablets, TVs and e-readers with hundreds of pounds off.
If you don’t have the time or patience to scroll through endless pages of products on Amazon’s shopping site, the tech team at Express.co.uk is here to help. We’ve been checking out all of the discounts to see if they really are worth considering and here are our top choices for Prime Day 2024.
Just remember that deals all end at midnight tonight and you will need a Prime account to take advantage.
Prime Day iPad deal
Prime Day deal: Apple iPad
It’s pretty rare to see Apple’s popular iPad tablet reduced in price but that’s exactly what Prime Day shoppers are being offered. Amazon has cut the cost of the hugely popular 10th Gen iPad to just £303.99 – that’s one of the cheapest deals we’ve ever seen.
This device gets a pin-sharp 10.9-inch screen, long battery life, a speedy A14 Bionic processor and is compatible with the Apple Pencil so you can scribble and draw without using your finger. There’s even a Touch ID fingerprint scanner for instant display unlocking and making secure payments online.
It comes in four colours including Yellow and Pink plus there’s 64GB of storage.
iPad 10th Gen – NOW £309 – SAVE £46
Amazon Kindle Scribe
Prime Day deal: Amazon Kindle Scribe
If your current Kindle feels a little past its best then it could be the perfect time to upgrade. The ultimate Kindle Scribe has been slashed in price for Prime Day with over £100 off.
This very smart e-reader gets a giant 10.2-inch 300PPI screen and a special pen which turns it into a digital notepad. You can even write notes and turn them into fully editable text plus there’s a front light so you can read and write in the dark.
Before the Prime Day sale started, the Scribe was a whopping £329. It can now be yours for just £209.
Kindle Scribe – NOW £209 – SAVE £120
Prime Day deal: Apple AirPods
There’s good news if you need some new AirPods. These popular wireless earbuds have been slashed in price with the entry-level model currently at the cheapest cost we’ve ever seen on Amazon. Yes, you can bag a pair for just £95!
As a quick reminder, the standard AirPods feature a 5-hour battery life with the charging case then offering a total of 24 hours of playback without needing to go near a plug.
There’s also an easy way to connect them to your smartphone and they feature access to Siri offering fast voice commands. You can even control your music without reaching for your phone via useful touch controls.
Apple AirPods – NOW £95 – SAVE £34
Amazon Fire TV
Prime Day deal: Amazon Fire TV
Fancy a new TV without paying premium prices? Amazon has slashed the cost of its own-brand screens to a new low with things now starting from just £139.99. That’s for the 2-Series model which features a 32-inch 720p display that is powered by the popular Fire TV operating system.
That means there’s easy access to premium and free apps such as Netflix, Disney+, Apple TV+ and Freevee. You’ll also get Alexa built-in making it easy to control things, search for content and even switch off the display and lights in the room using just your voice.
Amazon Fire TV 2-series – NOW £139 – SAVE £110
Prime Day deal: Beats Fit Pro
Beats make great audio products but they’re usually a little pricey. That’s why it’s great to see the excellent fitness-first Beats Fit Pro on sale for £149.99, a big £70 saving. These in-ear Bluetooth earbuds also have a hook design to fit into your ear for ultimate comfort and fit when running, cycling, or at the gym – whatever you want.
Though Beats is owned by Apple, these also pair and play nice with Android phones, and we said that “The ANC is excellent, battery life is good, and they offer a good level of customisation,” in our four-star review.
Beats Fit Pro – NOW £149.99 – SAVE £70
Prime Day deal: Amazon Fire TV Stick 4K Max
Amazon’s best streaming stick is now far more affordable thanks to a huge Prime Day price drop. The Fire TV Stick 4K Max usually costs £69.99 but that cost has been cut to just £39.99 – that’s almost half price!
This device offers 4K streaming, speedy performance, Wi-Fi 6E compatibility for stutter-free viewing and it even gets the exclusive Fire TV Ambient Experience which lets you display over 2,000 pieces of museum-quality art and photography on the screen.
Amazon Fire TV Stick 4K Max – NOW £39.99 – SAVE £30
If that sounds a bit expensive, check out a neat little hack that will bag you a Fire TV Stick for under £5.
Amazon Prime Day Pixel 8 deal
Prime Day deal: Google Pixel 8
Android fans looking for a premium phone on a budget should definitely check out this new Pixel 8 deal. Amazon is currently offering Google’s flagship device for just £474 – that’s over £200 off the standard price.
This call maker includes a 6.2-inch 120Hz display, tough design, speedy Tensor processor and gets a swathe of smart features from Google including the Magic Eraser which makes photobombers disappear without you needing a degree in Photoshop.
It’s available via Prime Day in three colours including Hazel and Rose
Google Pixel 8 – NOW £474 – SAVE £125
Prime Day deal: Apple Watch Series 9
It’s rare to see such a great price reduction on the latest Apple Watch, but here we are. You can pick up the Apple Watch Series 9 for just £314, a solid reduction from £399. This is for the regular model (no cellular connection) and the smaller 41mm size.
The Series 9 is a fully featured wearable that works with all modern iPhones. It offers notifications, extensive workout tracking, as well as ECG and blood oxygen monitoring. It’s fully water resistant, though the battery only lasts a day. Express.co.uk rated it 4.5 out of five in our review.
Apple Watch Series 9 – NOW £314 – SAVE £85
Prime Day deal: Sony WH-1000XM5 headphones
Sony’s award-winning WH-1000XM5 headphones are regarded as some of the best over-ear cans money can buy. They are usually way too expensive to consider but Prime Day has made things a little more affordable. Right now you can pop them in your online shopping basket for just £259.99 – that’s over £100 less than their launch price.
The WH-1000XM5 include market-leading Active Noise Cancellation, impressive audio, 30 hours of music playback on a single charge and Speak-to-Chat technology that automatically pauses the music when you want to have a conversation.
Sony WH-1000XM5 – NOW £259.99 – SAVE £120
Amazon Echo Spot
Prime Day deal: Amazon Echo Spot
It might be brand new but Amazon is offering a big discount on its rebooted Echo Spot smart speaker. This mini music maker gets a loud speaker with deep bass, a neat display and full access to Alexa so you can shout orders at it and get a useful reply.
It comes in three colours including White, Blue and Black and will cost £79.99 once Prime Day has ended. Right now it’s been reduced to just £49.99. If you buy it, it will start shipping next week.
Amazon Echo Spot – NOW £49.99 – SAVE £30
Prime Day deal: Fitbit Charge 6
Fitbit Charge 6
We called the Fitbit Charge 6 “the best fitness tracker” in our review. Praise doesn’t get much higher than that, and you can currently pick up this excellent wearable for £103.55. It has a slim and lightweight design with multi-day battery life despite having GPS to track runs even if you don’t have your phone with you.
Though there’s no third party app support, Google-owned Fitbit has added Google Wallet functionality so you can pay with your contactless cards. You also get six months of the Fitbit Premium subscription for free when you buy the Charge 6.
Fitbit Charge 6 – NOW £103.55 – SAVE £36.44
MacBook Air M2
Prime Day deal: Apple MacBook Air
This MacBook Air may be two years old but it’s still no slouch, and very recommendable for £849, particularly when Apple still sells it for £999. It has a sleek design and is powered by the Apple M2 chipset, which is extremely powerful and ekes incredible battery life out of the system.
It’s so good that Express.co.uk technology editor Dave Snelling gave it five stars when he reviewed it. “With its striking new design and M2-fuelled performance boost, this lean machine feels almost as mighty as a MacBook Pro,” he said at the time. This Mac will get updates for several more years and is more than enough laptop for most people.
Apple MacBook Air M2 – NOW £849 – SAVE £150
Prime Day deal: Alexa Voice Remote Pro
Want to add some Sky-style features to your Fire TV Stick? The Alexa Voice Remote Pro does just that with this neat accessory including backlit keys, customisable buttons an in-built alarm that belts out a sound should you lose the controller down the side of the sofa.
It also gets one-touch pairing for headphones plus all the usual quick keys for finding content, launching apps and summoning Alexa.
Alexa Voice remote Pro – NOW £22 – SAVE £12
About Prime Day
Like these deals? The only thing to be aware of is that these discounts are exclusive for Prime members as part of Prime Day – that’s a subscription plan that costs £8.99 per month. Luckily, that price can be avoided by signing up and getting one month for free.
“We’re giving you 30 days of Prime for £8.99 FREE. Unlimited delivery, award-winning TV shows, exclusive deals, and more,” Amazon explained on its sign-up page.
If that sounds enticing you can join Prime here – just remember, if you forget to cancel you will be charged £8.99 per month once the freebie ends. Amazon isn’t the only retailer offering discounts on its site. This week rival sites including Argos, Lenovo, John Lewis, and Currys are offering price drops across mobile and laptops, so it’s worth looking here before you buy.