Wellness technology brand Therabody has appointed Havas Red UK as its retained agency of note, after working on a series of successful earned media and influencer campaigns together over the past nine months.
Havas Red has been tasked to help raise awareness and drive consideration of Therabody’s award-winning devices. The Therabody product range encompasses wellness, beauty and performance, with solutions to help relieve pain and stress and improve sleep, clinically proven skincare devices that deliver powerful results, and pro-grade devices for accelerated recovery and better performance. The product range Havas Red will support includes the percussive therapy device, Theragun, as well as Smart Goggles, TheraFace Pro and RecoveryAir.
Havas Red is responsible for setting the strategic direction of UK PR plans including brand reputation, press office and influencer engagement.
Havas Red managing director Sophie Raine said: “This year we’ve hosted some incredible events and secured best-in-class earned media coverage for Therabody so I’m delighted to have formalised our partnership. Therabody is at the epicenter of wellness and tech, operating in a sector that is very much on the up. It’s a privilege to be supporting the brand on this exciting journey.”
Jonnie Norgate, brand director international at Therabody added: “We have been incredibly impressed with the whole Havas Red operation, from the agency’s creative thinking to its honed strategic approach to earned media and influencer engagement. Our marketing strategy is growth-focussed and routed in communicating clearly with our core audiences, and we are already seeing the impact of our partnership in the UK.”
Havas Red is an award-winning PR and content agency, HQd in Manchester and with offices around the world, and has an extensive global strategic and creative offering, with a strong focus on earned media. Therabody will join the agency’s client list alongside Jaguar Land Rover, American Express, GetYourGuide and The Macallan.
