And when it comes to the most popular destination, Cornwall has regained its crown as the number one “most popular” destination. Sykes Holiday Cottages surveyed 2,000 UK adults for the report, discovering that the region known for its charming coastal towns and beautiful beaches is at the top of many Britons’ wish lists.
According to the survey, British travellers plan to spend an estimated £1,070 on their main summer holiday in the UK, including accommodation and spending money, meaning domestic tourism will boost the UK economy by an estimated £30.3 billion this summer, up from £28 billion in 2023.
Graham Donoghue, CEO of Sykes Holiday Cottages, said: “We are hoping for another bumper year – and summer – for UK travel with more than three-quarters of Brits planning a staycation in 2024, up from three-quarters who did so last year. With each of these travellers spending on accommodation, food and drink and other experiences, this represents a significant boost to the UK economy and local communities throughout the country.
“This year, more so than ever, we’re seeing a desire for more regular escapism and a thirst for new adventures close to home. Getaways in the UK offer a perfect blend of experience, convenience and affordability, making them an excellent choice for people looking to explore and enjoy the beauty of their own country – whether over week-long holidays or long weekend trips.”
Cornwall was followed closely by the Scottish Highlands and Islands in second place, with the bustling streets of London in third place.
The top five most popular destinations were completed with Devon and Yorkshire, which dropped down to fifth place.
Graham Donoghue added: “There are so many options available to British travellers when it comes to staycations, from picturesque countryside retreats to vibrant city breaks. Although Cornwall is the most popular destination this year, there are lots of other, more unsung locations that shouldn’t be missed.”
