First Bus has launched a brand new campaign aimed at showcasing a business shift toward people and customers, complete with a makeover of the overall company image.
The makeover is the latest phase of a wider business transformation being undertaken by the company, which is looking to focus more resources on improving the basics of customer services onboard its public buses.
The new rebrand represents a move toward a more customer-focused approach to the business as a whole
© First Bus
Improvements will include more timely departures, reduced cancellations, better standards of cleanliness, higher levels of both colleague & customer safety and an overhaul of the distribution of information to customers.
Simon Pearson, Commercial Director, First Bus, says:
Today’s brand relaunch is the culmination of years of planning and hard work from our teams, taking on feedback from our customers and our people, and we’re proud to announce this new chapter for First Bus.
We know as a business that the bus can bring everyone closer together and connect communities – buses don’t just move a nation, but they bring a nation together, every day.
Moving the everyday’ embodies everything we stand for at First Bus, and our investment in our business transformation, our refreshed brand look and feel, our people and our net-zero emission mission, demonstrates our commitment and desire for change.
It was also brilliant partnering with Josie Gibson to help promote the vital work buses do in connecting people to their local communities and we enjoyed hearing what a key part the bus played in her life and career too.
First Bus enlisted the help of TV personality Josie Gibson for a series of marketing materials focusing on stories from everyday bus passengers
© First Bus
The new ‘Moving the Everyday’ campaign looks to focus on a uniquely personal approach, highlighting the role buses can play in leveraging environmental costs through the reduction of congestion and improving air quality, as well as encouraging passengers to choose local, public transport over personal vehicles on a day-to-day basis.
