Last year we debuted our online tyre website research. It started because we wanted to find the UK’s leading tyre business by website traffic and rank them in three sectors: Retailers, companies that are known for their bricks-and-mortar tyre retail and have branched into online tyre retailing over the years; eTailers, companies are based online and may not even have accompanying bricks and mortar or may operate a partner network for fitting; and tyre comparison, an online tyre business sub-sector that plays a key role in the crucial pre-sale research phase of the online tyre business.