Rolex Daytona ‘Le Mans’
Last July Rolex dropped a surprise white gold Cosmograph Daytona to mark the 100th anniversary of Le Mans 24-hour race. The ‘Paul Newman’ reverse panda dial model instantly became the most desired chronograph release in decades.
Last week, it discontinued that watch and replaced it with this, a yellow gold version. This ‘Paul Newman’ reverse panda dial model instantly became the most desired chronograph release in, erm, ten months.
“Unless you’d won an Oscar, you didn’t get a white gold ‘Le Mans’,” says Paul Altieri, founder and CEO of major Rolex trading company Bob’s Watches.
“Rolex seemingly soft-launched a yellow gold version in its place. It wasn’t on public display and it’s still not yet on the Rolex website. So, we were all wondering if it was even real… but apparently it is, and there are now photos of it floating around. While I don’t normally wear yellow gold watches, I am willing to make an exception here. I want one.
“We have also been curious to see how the watch community will respond to this new model vs the white gold ‘Le Mans’. So we polled our IG audience. The response has been very positive.”
You surprise us, Paul.
