The remaining 31 Ted Baker shops in Britain will close this week, bringing an end to the fashion brand’s 37 years on the high street.
More than 500 jobs are at risk, as negotiations with Mike Ashley’s Frasers Group over a future licensing partnership appear to have stalled.
No Ordinary Designer Label, the brand’s retail and ecommerce business in Britain and Europe, fell into administration in March. Since then it has shut 15 stores, resulting in about 245 staff being made redundant. Before the insolvency, Ted Baker had 46 stores in Britain and employed 975 people.
Ted Baker collapsed after Authentic Brands Group, which bought the fashion chain for £211 million in 2022, said that the “damage done” during a tie-up with another company had
