If you’re stocking up on treats for Christmas and want to bag a bargain, time is of the essence.
Sainsbury’s has slashed the price of Quality Street and Celebrations ahead of the festive season — but there isn’t long left to get in on the savings.
With almost half off the original price of £6, the supermarket’s deal sees 600g tubs available for £3.95
This offer earns Sainsbury’s the title of cheapest Quality Street in the UK, beating Aldi at £4.49 for the same size pack.
As ever though, there are a couple of small caveats. Firstly, you’ll need a Nectar card, as if you aren’t part of the loyalty scheme, you’ll be charged full price.
Thankfully, it’s fairly easy to sign up, and totally free; just head to the Sainsbury’s website and fill out a form to become a member, then show off your digital card at checkout.
Alongside this, the offer ends soon. You’ve got until Monday, December 2 to get your hands on the reduced festive favourites, so shoppers are urged to act fast.
When Asda cut the prices of popular confectionery tubs to two for £5 (effectively meaning each cost £2.50) they were a huge sell-out.
And considering Christmas chocolates cost 50% more than usual last year thanks to a poor cocoa harvest, it’s understandable why.
Manufacturers have also been accused of ‘shrinkflation’ when it comes to these beloved treats, after research revealed Mars Celebrations, Nestlé Quality Street and Cadbury Roses tubs have shrunk in size by up to half since 2009, despite the fact they’re more expensive than ever.
That’s not the only difference in Quality Street this year either. In 2022, the brand’s iconic shiny wrappers were replaced with more environmentally-friendly paper ones, and this year, Nestlé launched a ‘first-of-its-kind’ paper tub in Tesco.
Some fans were disgruntled by the update, including X user, @bejokex who said: ‘They taste different in paper. Won’t be buying!’
‘I won’t be buying, prefer the tins,’ added @LindaL, while another called it ‘one change too many’.
The last straw for one customer was finding an empty wrapper in a box of Cadbury Heroes.
‘It’s a slap in the face,’ said the 26-year-old from Newcastle. ‘Christmas chocolates have already been impacted with shrinkflation and cost an arm and a leg so to find a wrapper floating around is disappointing.’
In response, Mondelez, which owns Cadbury, said: ‘‘We want to assure Heroes fans that they will receive the full indicated weight of chocolate in their boxes as we use specialised equipment to ensure that each box of Cadbury Heroes contains the correct weight of chocolate.
‘Our high-speed wrapping machines usually detect and discard empty wrappers, but on the rare occasion that one may end up in a box, you still have the full amount of chocolate inside as the boxes are packed by weight rather than count.’
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