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Retail technology innovation of the week: Amazon makes progress on UK home deliveries via drones — Retail Technology Innovation Hub

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Retail Technology Innovation of the Week is a series brought to you by RTIH and sponsored by 3D Cloud, highlighting stand out deployments, launches, and initiatives by retailers and tech suppliers.

Every week, we will showcase forward thinking tech plays that have impressed our Editor and the Retail Technology Innovations Report judging panel, alongside the publication of the 2024 report.

So far, we’ve flagged up sterling work being done by Ocado Retail, Decathlon, Lacoste, Downtown Spirits, TalkShopLive, Huck’s, Rovertown, Wing, Nobody’s Child, IKI, Pixevia, A.L.C., Archive, Therabody, Outform, Kingfisher, PMC, Boots UK, Ocula Technologies, Grace O’Malley Irish Whiskey, Metacask, Ikea, Carrefour Belgium, Matalan, and McDonald’s.

And this week we’re focusing on Amazon which has been given the green light to test fly drones beyond a human controller’s line of sight in the UK.

It is one of six organisations taking part in a trial led by the Civil Aviation Authority (CAA).

This will gather key safety data, such as how drones detect and avoid other aircraft, the electronic signals they can send to be able to be visible to other airspace users and air traffic control.

The aim is to support the regulator’s ongoing development of policy and regulations so that drone flights can be fully integrated with other airspace users.

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