Shanghai-based gin brand Peddlers has joined Amber Beverage UK’s (ABUK) portfolio to expand its presence in the market.
ABUK will begin exclusive distribution of the Peddlers Gin range immediately across the nation.
Rio Liu, co-founder and CCO of Peddlers Gin, said: “We are delighted to expand our presence in this key market in partnership with Amber Beverage UK. We are passionate about showcasing premium craft Chinese spirits in the UK and are confident that with Amber, we have a partner that shares our vision.”
Peddlers Gin is made with 11 botanicals, including Buddha’s hand and Sichuan pepper, combining ingredients from the West and the Far East.
The Peddlers Gin range also includes a Salted Plum Gin and a barrel-aged expression matured for three months in French oak barrels that previously held Napa Valley Pinot Noir wine.
The Salted Plum Gin is made by infusing the brand’s classic Shanghai Gin with salted plum, mulberry and orange peel, then aged in oloroso barrels for an ‘East-meets-West’ take on sloe gin.
At the upcoming 2024 The Spirits Business Awards, Peddlers has been shortlisted for the Best Gin Brand of the Year award.
Zippy Bakowska, marketing director of Amber Beverage UK, said: “Peddlers Gin is a superb match for our portfolio and the values we represent. It is a high-quality gin with huge potential in mixology.
“We are thrilled to represent a brand with such strong provenance and the appeal of botanicals foraged from Sichuan, Yunnan and Gansu. The traceability and organic certification of the botanicals is well aligned with the bottom-up demand we are seeing in the market, across both the on- and off-trades.”
Bakowska added: “The gin brands that are succeeding in out-performing the ‘challenging’ category conditions have a clear sense of identity and source. We are excited to add a gin to our portfolio with such a strong heritage and locality that taps into the live trend of Asian-origin produce.”
ABUK is a brand builder and distributor for established and up-and-coming spirits brands in the UK. The company has dedicated salespeople in each region and functional experts covering the off-trade, national accounts, and wholesalers.
It is part of Luxembourg-headquartered Amber Beverage Group, which produces, bottles, distributes, and markets a range of drinks, including Moskovskaya Vodka, Rooster Rojo, and Kah Tequila, in more than 70 international markets.
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