French spirits producer Maison Ferrand has acquired distributor Identity Drinks, marking the creation of a UK business.
The deal – financial terms of which have not been disclosed – follows Maison Ferrand’s purchase of a 60% stake in the UK distributor in 2017.
The move has resulted in the creation of Maison Ferrand UK, which will be led by managing director Matthieu Gouze. After spending 15 years with the company, the new role will see Gouze focus on driving market growth, nurturing the team, fostering a supportive environment, and ensuring the community-centric values remain at the forefront.
Maison Ferrand, which owns Ferrand Cognac and Planteray rum, said the acquisition reflects its commitment to boosting its presence in the key UK market. The move will also help the family-run company to build a portfolio of premium spirits brands.
The producer said the UK has been important to the expansion of the business, which has operated in the market since 2010.
“Acquiring Identity Drinks is a significant step for Maison Ferrand,” said Gouze. “Our priority is to invest in our brand’s growth, our distribution brand portfolio, and our people. This development reinforces our commitment to the UK market and allows us to expand our portfolio while maintaining our tradition of creativity and quality, staying close to the people who have supported us in this market for the past 15 years.”
Founded in 1989, Maison Ferrand has since established operations in Germany in 2000, and the the US in 2022. The company is based in Cognac and Barbados.
Alexandre Gabriel, founder and master blender, added: “As a family business, the full acquisition of Identity Drinks and the creation of Maison Ferrand UK is a joyful moment for us.
“It represents our commitment to staying true to our values of creativity and community. With our dedicated team, we aim to continue creating premium spirits that reflect who we are and bring pleasure to those who drink them. We are excited to deepen our connection with the UK market.”
Maison Ferrand UK will focus on collaborating with premium brands ‘dedicated to excellence and leadership in the spirits sector’.
Last month, the family-owned firm opened up its distillery for Citadelle Gin in the southwest of France to the public for the first time – and SB were part of the lucky few to visit.
