Belfast singer/songwriter Jordan Adetunji, who scored a viral hit earlier this year with the single “Kehlani,” signed to 300 Entertainment in North America and Warner Records UK, the companies tell Billboard.
“Jordan is a generational talent whose music transcends genres,” said Kevin Liles, CEO of 300 Entertainment, in a statement. “300 is built on recognizing an artist’s authentic self and empowering them to share their gifts with the world. We are proud to partner with Jordan’s management team and our incredible UK Warner Records family in this artistic journey.”
“Partnering with 300 was a decision based on people and actions for me,” added Adetunji. “When meeting Kevin we talked a lot about the meaning of artist development and it felt like a great home to continue our global journey!”
According to a press release, “Kehlani” boasts 25 million streams and 450,000 TikTok creates to date and has peaked at No. 3 on the U.S. Shazam chart and hit the top 10 of the Spotify Viral Chart in multiple countries, including the No. 1 spot on the U.S. tally. Kehlani herself posted two TikTok videos in support of the song that racked up more than 5 million views, further raising its profile.
“Making a song about Kehlani was a no brainer to me, her confidence and huge cultural impact is something I love! I love confidence,” Adetunji added. “Especially when people do things that put themselves out there, doing things out the norm and showing huge ambition. When I made the track in my room I posted the snippet and when I seen the hype I recorded a new verse and dropped it everywhere within two days after! It made so much sense for me to get this song out asap.”
Last year, Adetunji independently released his debut EP, ROCK N’ RAVE, which included the single “YOU & I” and “INVOLVED.”
