Honda and Nissan have not denied the story, which was first reported by Japanese business newspaper the Nikkei, but said it was “not something that has been announced by either company”.
“If there are any updates, we will inform our stakeholders at the appropriate time,” they added.
The two companies are expected to officially confirm that they have held the talks as early as next week, according to Japanese TV channel TBS.
Nissan declined to comment on a Bloomberg report that it had been approached by Foxconn about the iPhone maker taking a controlling stake in the car firm. Foxconn did not immediately respond to a BBC request for comment.
A potential merger between Japan’s number two and number three car manufacturers could be complicated for several reasons.
Any deal is likely to come under intense political scrutiny in Japan as it may lead to major job cuts. Nissan is also likely to be faced with unwinding its alliance with French vehicle manufacturer Renault.
Honda and Nissan agreed in March to cooperate in their EV businesses, and in August deepened their ties, agreeing to work together on batteries and other technology.
In August, the two companies also announced an agreement with Mitsubishi Motors, external to discuss intelligence and electrification., external
The Nikkei also reported that Nissan and Honda may eventually bring Mitsubishi into any potential partnership. Nissan is Mitsubishi’s biggest shareholder.
Nissan shares rose more than 23% in Tokyo on Wednesday. Honda shares fell about 3%, while Mitsubishi’s jumped by almost 20%.
The talks come as many car brands grapple with growing competition as the industry shifts from petrol and diesel vehicles to electric, with production in China booming.
“The thought that some of these smaller players can survive and thrive is getting more challenging, especially when you add on the complexity of all the additional Chinese manufacturers who have come in and are competing quite strongly,” said Edmunds analyst Jessica Caldwell.
“It’s just sort of necessary to survive, not only to survive, but also just to afford the future.”
Honda and Nissan have been losing market share in China, which accounted for almost 70% of global EV sales in November.
The two brands had combined global sales of 7.4 million vehicles in 2023, but are struggling to compete with cheaper EV makers such as BYD, which has seen its quarterly revenues soar, beating Tesla’s for the first time in October.
Jesper Koll, from Japanese online trading platform operator Monex Group, questioned whether a merger could make the companies more competitive.
“Is this really just rearranging the deck chairs on the Titanic in the sense that neither Honda nor Nissan really have any products or any technologies that global consumers want?”
“From that perspective, it’s a nice rescue but it’s not creating a new national champion.”
Additional reporting by Peter Hoskins.
