Gymshark founder and CEO Ben Francis
Gymshark will open its first store outside of the UK in the UAE’s landmark Dubai Mall.
It will be the third store for the gymwear retailer, after it opened a flagship store on Regent Street in London in October 2022, and its Westfield Stratford City shop which opened this summer.
Set to be located on the ground floor of the Dubai Mall, the store will be steps away from the iconic Dubai Aquarium & Underwater Zoo. Dubai Mall is the second-largest mall in the world by total land area and welcomes more than 54 million shoppers through its doors every year.
Headquartered in Solihull, Gymshark has grown from being a student-led business to a retail phenomenon in part by developing a large and loyal following through social media and brand ambassadors focused on the fitness and conditioning market.
Localised ecommerce services were launched in the region recently, alongside a dual language site and app, faster shipping times, same-day delivery and exclusive limited-edition releases for the Middle East.
Gymshark founder and CEO Ben Francis said: “We’ve known for a while that Gymshark is expanding its omnichannel strategy and we would be looking outside the shores of the UK.
“So, when Al Tayer Insignia presented us with the opportunity to take a space in one of the world’s most visited malls in a city that is so obsessed with fitness, combined the phenomenal reaction to the launch of our localised online store in the Middle East, we knew we had to take it.
“I can’t wait for the doors to open to our first permanent store outside of the UK and to welcome everyone to Gymshark Dubai.”
