Proof Drinks has been appointed the new distributor of Finlandia Vodka in the UK as part of a partnership with Coca-Cola HBC.
Drinks giant Coca-Cola Hellenic Bottling Company (HBC) completed the acquisition of the Finnish vodka brand from Brown-Forman in November 2023.
“We are pleased to begin our partnership with Proof Drinks in the UK as part of our new ownership of Finlandia Vodka. Proof Drinks has a proven track record of strong customer relationships and will support our strategic vision to bring the brand to further heights in the UK,” said Yannis Athanasiadis, premium spirits director of owned brands at Coca-Cola HBC.
Proof Drinks was established in 2010 and specialises in importing, distributing, selling and marketing premium drinks brands.
John Vider, manager director at Proof Drinks, commented on the new partnership: “We are thrilled to welcome Finlandia Vodka to Proof Drinks. As a brand known for its exceptional quality and rich heritage, Finlandia Vodka offers a compelling proposition which complements our portfolio.
“We look forward to bringing its unique taste and unparalleled craftsmanship to our customers, further strengthening our commitment to offering the finest spirits in the market.”
Established in 1970, Finlandia is bottled by Anora Group in Finland under a long-term production services agreement and has global annual sales of 2.7 million nine-litre cases.
In addition to the pure expression, the brand offers several flavoured versions, such as grapefruit, mango and Nordic berries, as well as a botanical line of cucumber and mint, and wild berry and rose.
Finlandia joins Proof Drinks’ portfolio of spirits, which includes Ramsbury Single Estate, El Bandarra apéritif, Cazcabel Tequila, Heaven Hill brands and Compass Box Whisky.
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