Dyson could cut up to 1,000 UK jobs as part of a global restructure.
The engineering giant is based in Wiltshire and hundreds of staff across the country are impacted.
The firm, best known for the invention of the bag-less vacuum cleaner, has said it is responding to global markets and ensuring its future.
Dyson CEO, Hanno Kirner said the company would support those at risk of redundancy.
Dyson has 3,500 UK employees with offices based in Wiltshire, Bristol and London.
Mr Kirner, said: “We have grown quickly and, like all companies, we review our global structures from time to time to ensure we are prepared for the future.
“As such, we are proposing changes to our organisation, which may result in redundancies.”
He added the company, which has offices in Malmesbury and Hullavington, operates in “increasingly fierce and competitive global markets” and they need to be “entrepreneurial and agile”.
“Decisions which impact close and talented colleagues are always incredibly painful.
“Those whose roles are at risk of redundancy as a result of the proposals will be supported through the process,” Mr Kirner added.
