Sona Business, a wholesale internet, cloud and hosted Unified Communications solution provider, is opening new offices in Hull.
The new base will be led by by experienced industry professional and new UK partner manager John McKindland.
The privately owned business was established by founders Sonia Harjani and Walter Perris, with global operations centred from Dubai and Rotterdam – supported by data centres across Europe, the Middle East and Asia.
Its portfolio includes hosted UC, SD-WAN networking and private cloud services, offering “last mile” access and data connections across the UK and Europe.
Sona already has a presence in the Netherlands, Belgium, Germany and Switzerland, supported by a Global Network Operations Centre.
Harjani said: “Sona is on a mission to shake up the market and forge a strong UK presence based on high calibre connectivity and speed of service through a personal touch. Our core areas are connectivity, communication, cloud and mobility.
“There’s a lot of untapped resource and potential based on exceptional network infrastructure.
“Everything is in place to make a much bigger market impact and provide customers with unrivalled levels of product and service.”
Perris said: “The UK has taken great strides forward in recent years but in many ways they are still lagging behind the rest of Europe in terms of network performance. We want to raise the game and provide more choice.
“In many ways we hold the same importance as a utility provider and recognise that speed of service really matters.
“Our vision is to become the leading provider of advanced IP communications solutions to businesses around the world.
“We are committed to providing cutting edge technology services to make sure our clients are connected on a secure and extensive network.”
McKindland is from Market Weighton and has almost four decades of industry experience which spans military telecoms, hardware manufacturers, networks and distribution.
He said: “I needed a role to challenge me from the ground up. To launch a very established product set into the UK to a select number of partners, a bit like a Lego set, brick by brick, it’s an ideal scenario for me.
“We are a very nimble and adaptable business with high levels of availability. The future is bright and we’re all looking forward to putting Sona firmly on the UK map.”