Leading global designer and producer of commercial textiles, Camira, has introduced the first AI-powered image search tool in the industry in the UK to help architects and design professionals with the specification process.
Together with Stylib, a material search tool, Camira has incorporated the new technology into its already-launched website this year. Utilising artificial intelligence, the dynamic search function enables users to locate appropriate Camira fabrics for their projects by uploading pictures of furniture, fabrics, room configurations, or pantone colour references.
Head of Digital at Camira Sam Birkhead commented on the AI search tool, saying, “We’re incredibly excited to be able to offer our customers this new and intuitive tool which enables architects and designers to quickly find precise products that meet their specifications, increasing the accuracy of their selections and reducing the time spent on research.”
Few B2B businesses worldwide use image search, a feature that was before only available to industry titans like Wayfair, Ikea, and fashion retailers. These developments result in specification processes that are quicker and more certain, which improves overall design quality and expedites project timeframes. In the end, the integration of AI is changing the field of architecture and opening the door to more creative, intelligent, and sustainable constructed environments, he added.
“AI has wider implications for sustainability, creativity, and collaboration in the architectural goods business than just the immediate benefits of faster and more confident specification procedures. The identification of environmentally friendly materials and energy-efficient solutions is made possible by AI’s capacity to analyse large datasets, which supports sustainable design principles. Furthermore, AI encourages creativity by giving architects access to new technology and trends, allowing them to push creative boundaries,” said Noam Naveh, CEO at Stylib.
