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Specification:
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AQA
3.7.5 Analysing the external environment to assess opportunities and
threats: economic change
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Edexcel
3.1.4 Impact of external influences
Key business terms from the article to research
Imports
Downturn
Market share
Consumer confidence
Private equity
Click to read the article below and then answer the questions:
UK cycling industry struggles despite road and track success
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What PESTLE factors are hitting the UK cycling industry?
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Draw a demand and supply diagram to show the changes mentioned in the article
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Do you believe cycling is experiencing a ‘decline’ phase on the product life cycle?
Extended research
The cycling industry focuses on ‘big ticket’ sales. Do you believe the industry demonstrates enough characteristics of an inelastic good to warrant these sales?
Tim Punter, Moulsham High School
