Time after time, Trailfinders has proved it’s one of the UK’s best package holiday providers.
It’s the customer care that makes Trailfinders stand out. The vast majority of its holidays are booked in person or over the phone, meaning that advisors take their time to get to know exactly what you want from your holiday. It will also take care of you if something goes wrong – from hotels that aren’t up to scratch to wildfires and floods, an increasing number of holidays are disrupted.
Trailfinders isn’t cheap. If you’re after a beach holiday with more affordable prices, Jet2Holidays also has excellent customer service at every stage of your holiday, and now offers a record number of flights on its own airline to a record number of destinations.
Not a single company managed a five-star value for money rating in this year’s survey, which reflects increased prices for holidays. But don’t be tempted by holidays advertised at bargain basement prices. The cheapest provider in our table, eDreams, also received the lowest customer score and a raft of poor two-star ratings. There are plenty of better options that don’t cost the earth.
You can compare customer scores and prices in the table and, for extra peace of mind, all the companies awarded Which? Recommended Provider (WRP) status guarantee that they will not apply surcharges in 2025 – so the price won’t go up after you book.
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Best and worst beach/resort package holiday companies
Using the table Based on a survey of 19,958 holidays taken in the past two years from 12,119 Which? Connect members and members of the public in August/September 2024. Sample sizes in brackets. Star ratings are based on one to five stars. The more stars the better. n/a indicates we did not receive enough responses to report on a company in that category. Average price based on the median price per day of holidays taken by survey respondents with the company named in ALL categories of holiday. Short-haul destinations are defined as anywhere less than a five-hour flight from London. Customer score based on a combination of overall satisfaction and how likely people are to recommend the company.
Which? Travel has been rating holiday companies for more than 50 years. Join Which? Travel to get more unbiased reviews on the best and worst hotels, car hire companies, travel insurance and other essential holiday services
Which beach holiday companies does Which? recommend?
Trailfinders – 87%
Trailfinders is consistently one of the UK’s top tour operators and it specialises in adding tailor-made touches to your holiday.
It is one of only two companies to be rated five stars for its customer service and how well organised its holidays are.
Which? verdict: If you’re looking for a far-flung or tailor-made beach break, Trailfinders is the best-rated package provider in our survey.
Read the full Trailfinders review or visit the Trailfinders website directly.
Kuoni – 83%
Kuoni specialises in luxury travel to resorts in exotic destinations, and you told us its high-end holidays are worth every penny.
Customers were impressed with Kuoni’s five-star customer service and how well organised its tailored holidays are.
Which? verdict: Kuoni is a top choice for a premium long-haul getaway.
Read the full Kuoni review or visit the Kuoni website directly.
Jet2holidays – 82%
Despite growing to become the UK’s biggest package tour operator, with flights from nearly every regional UK airport, Jet2holidays has managed to maintain the personal touch.
Customers said Jet2 provided exactly what they wanted from a beach or poolside holiday, with affordable prices to boot.
Which? verdict The most reasonably priced of our Which? Recommended Providers for beach holidays.
Read the full Jet2holidays review or visit the Jet2holidays website directly.
Olympic Holidays – 82%
Family-owned Olympic Holidays is an island specialist, with a long history of organising island-hopping holidays.
Customers praised the helpful staff, who will tailor your perfect break.
Which? verdict: A very good choice for holidays on an island paradise.
Read the full Olympic Holidays review or visit the Olympic Holidays website directly.
Beachcomber Tours – 81%
Independent luxury tour operator Beachcomber Tours specialises in holidays to Mauritius, the Maldives, Seychelles, Morocco and the UAE.
Readers were impressed by its local expertise and personal service
Which? verdict: Recommended for a bucket-list holiday in a luxury location
Read the full Beachcomber Tours review or visit the Beachcomber Tours website directly.
How we rate holiday companies
Guy Hobbs, Which? package holiday expert, says:
‘All the tour operators mentioned have been rated by people who have been on holiday with them in the last two years – so you know you can trust the scores. They can’t be influenced by the companies or by our own personal views. It’s this editorial independence that makes Which? unique. Which? Travel has been rating holiday companies for more than 50 years.
‘Most people have a wonderful time on holiday, but to truly assess a service you need to know how your operator would react if things go wrong. What if your flights are diverted, your hotel is a building site, or there are wildfires at your destination? Will your holiday company do everything it can to help, or just leave you to fend for yourself?
‘Our survey of nearly 20,000 package holidays captures all these experiences – the good and the bad – helping you to make an informed decision, and choose a provider you can trust.’
