Get the best value for your money this Black Friday with top product picks and shopping advice from the experts at Which?
If you’ve got your eye on a new TV, laptop, fridge freezer or washing machine, you want the best product at the keenest price. But with so many products on offer at this time of year, it can be tricky to know for sure if a deal you’ve spotted is any good. That’s where Which? comes in…
Black Friday 2024: From dates to shopping tips, we explain all you need to know.
Why should I shop the Black Friday sales with Which?
In previous years, we’ve seen discounted products that are poor-scoring or even Which? Don’t Buys: simply not worth your money. This Black Friday deals round-up only includes products we know performed well in our test lab and are offered at a genuinely good discount. But you’ll need to read our reviews for the full picture.
Sign up to Which? to see the full reviews of every product featured.
Best Black Friday deals for 2024
Though Black Friday only falls at the end of November this year, some retailers have already started releasing deals.
Here are some of the best we’ve spotted so far…
Jump straight to:
Best mobile phone deals
Samsung Galaxy S24+
* Average price in the past six months: £952. Cheapest price in the past six months: £680
- Upmarket display
- Comes with Galaxy AI
- High-resolution cameras
We like Impressive screen technology
We don’t like We question how useful AI is
At the other end of Samsung’s offerings is its flagship S24 range, released earlier this year. The Samsung Galaxy S24+ is the big-screened version of the Galaxy S24 and its specs are enticing. This includes an upgraded Exynos 2400 processor, a screen that can reach an astronomical 2,600 nits in brightness, and a 50Mp main camera.
Galaxy AI software gives you a number of extra features. For example, you can edit people out of photographs and AI will fill in the gap and remaster shots.
Find out how it performed in our extensive lab tests in our Samsung Galaxy S24+ review, or check out our evaluation of Galaxy AI. Buy it on the best Sim-free deals we’ve found below or check contract deals.
Google Pixel 8a
* Average price in the past six months: £475. Cheapest price in the past six months: £349
- 6.1-inch OLED screen with 2,400 x 1,808 resolution
- Google Tensor G3 chipset with 8GB of Ram
- Two rear cameras with 4K video recording
We like: The long security-update period
We don’t like: The shorter battery life
The Google Pixel 8a is a scaled-back version of Google’s flagship Pixel phones, but you still get premium screen and processor specs.
It supports 5G and Wi-Fi 6E, and the camera lenses have a high resolution and clever editing tools.
It’s available for just £349 at Laptops Direct, or compare other retailers below.
Check out contract deals and read our full Google Pixel 8a review for the results from lab testing.
More mobile phone deals
- Google Pixel Fold – SQUIRREL_TEXT_50010408
- Motorola Edge 50 Pro – SQUIRREL_TEXT_50015136
- Google Pixel 9 – SQUIRREL_TEXT_50017419
See more of the best Black Friday mobile and Sim-only deals.
Best laptop deals
Apple MacBook Pro 16-inch (M3 Pro, late 2023)
* Average price in the past six months: £2,437. Cheapest price in the past six months: £2,299
- Apple M3 Pro processor
- 18GB Ram
- 512GB storage
We like: The build quality is sublime
We don’t like: It’s very heavy
It’s Apple’s biggest and most expensive laptop, with a 16.2-inch screen and weighing a colossal 2.1kg. This makes it one of the heaviest laptops we’ve tested, so it will be a noticeable presence in your bag when you take it out and about.
At just 19mm thick, it will still slide into an overstuffed work bag.
So is it worth that substantial price? Our Apple MacBook Pro 16-inch (M3 Pro, late 2023) review tells you all you need to know.
HP Pavilion 16-af0002na
* Average price in the past six months: £927. Cheapest price in the past six months: £780
- Intel Ultra 7 processor
- 16GB of Ram
- 16-inch screen
We like: It has lots of ports
We don’t like: The screen could pop out more
This is a powerful large laptop that should have sufficient specs including 16GB Ram future-proof it for years to come.
Its giant 1TB SSD should mean you don’t have to worry about running out of storage space. It weighs 1.72kg, meaning it’s still reasonably portable to take round with you despite its larger screen.
Read our expert review of the HP Pavilion 16-af0002na to see if it meets your needs.
More laptop deals:
See more of the best Black Friday laptop deals.
Best tablet deal
Apple iPad Pro 11-inch 7th generation (2024)
* Average price in the past six months: £994. Cheapest price in the past six months: £899
- 11.1-inch screen
- M4 processor and 16GB of Ram
- 256GB of storage
We like: The bassy speakers
We don’t like: You can’t have more than one user profile
The seventh-generation 11-inch iPad Pro from Apple is already discounted.
Being a top-of-the-line tablet, it has all of Apple’s latest tech, such as the new dual-OLED displays (one on top of the other for extra brightness) and the M4 processor.
Aside from the size of the screen and the resolution, the 11-inch Pro is the same as the 13-inch.
How did it perform in our independent lab tests? Read our expert Apple iPad Pro 11-inch 7th generation (2024) review for all the answers.
The silver version is discounted to £956 at the EE Store. Compare this with other retailers’ prices below.
More tablet deals:
- Lenovo Tab Plus – SQUIRREL_TEXT_50017496
See more of the best Black Friday iPad and tablet deals.
Best broadband deal
NOW Full Fibre 75
- Average speed 75 Mb/s
- £22/month
- 24 month contract
We like: It’s a decent speed
We don’t like: The price may change
This is a particularly attractive fibre broadband deal given the 75Mbps average speed.
Keep in mind that Now Broadband occasionally implements ad-hoc price increases (social tariffs excluded).
Read our NOW Broadband review to see how it fares in our survey.
See more of the best Black Friday broadband deals, or check deals in your area by entering your postcode below.
Best TV deal
LG OLED42C44LA
* Average price in the past six months: £963. Cheapest price in the past six months: £869
- 42-inch 4K TV
- OLED display
- HDR10, HLG and Dolby Vision formats supported
We like: It’s easy to use
We don’t like: Lacks some accessibility settings
This high-end TV has plenty of gaming features and other nice-to-haves. There’s a microphone in the remote, so you can use Alexa, Google Assistant or LG’s own ThinQ voice assistant to control many aspects of the TV.
It has a 100/120Hz screen, plus you get a built-in twin-tuner PVR, so you can record from two channels at once and watch TV on another channel while recording.
You need to connect a USB hard drive to take advantage of this feature, though.
Read our LG OLED42C44LA review to see how it performed.
More TV deals:
- Hisense 65U7NQTUK – SQUIRREL_TEXT_50017777
See more of the best Black Friday TV deals.
Best vacuum cleaner deals
Dyson V15 Detect Absolute
* Average price in the past six months: £587.89. Cheapest price in the past six months: £495
- Bagless and cordless vacuum cleaner
- 0.9 litre dust capacity
- Weighs 3.3kg
We like: The long runtime
We don’t like: It’s hard work to push on carpets
This model comes packed with innovative features including a ‘Slim Fluffy’ soft roller floorhead, which has a green laser diode to illuminate the hidden dust in your home, and dust sensors that record how much dust you suck up (and categorise it by size into a colourful bar chart on the digital display).
Two other floorheads – the ‘High Torque’ cleaner head and mini turbo tool, feature anti-tangle technology – designed to prevent the brush bars from clogging with hair.
To find out how well it performed, read the full Dyson V15 Detect Absolute review.
JC Campbell currently has it on sale for £495, but compare this with offers from other retailers:
See more of the best Black Friday vacuum cleaner deals.
Best fridge freezer deal
Bosch KGN492LDFG
* Average price in the past six months: £910. Cheapest price in the past six months: £855
- Freestanding
- Frost-free freezer
- Silver-coloured
We like: It’s quiet
We don’t like: Don’t be swayed into buying it on account of the holiday mode: our tests of this feature on other models found it’s often not worth the hassle
This silver-coloured freestanding fridge freezer has five shelves in the fridge compartment, three of which can be adjusted to accommodate a few larger items.
There are also three egg racks and four compartments in the fridge door. The freezer has three drawers and one ice-cube tray.
Settings include an economy setting and rapid cooling and freezing for when you’ve just introduced a large batch of food that needs to be chilled or frozen quickly.
Read our full Bosch KGN492LDFG review to see if this model is for you.
Buy it for £855 from JC Campbell Electrics or check prices at other retailers below.
See more of the best Black Friday fridge freezer deals.
Best air fryer deal
Tefal Easy Fry Dual Air Fryer & Grill EY905D
* Average price in the past six months: £173. Cheapest price in the past six months: £110
We like: It’s quiet
We don’t like: It weighs 8kg, which is heavy but not unusual for a large dual model
Unlike many other air fryers that are made from plastic, the outside of this one is covered in stainless steel. It measures 31 x 42 x 40cm (H x W x D).
Easy Fry Dual has two different sized drawers – a large drawer with a capacity of 5.2 litres and a smaller has a capacity of 3.1 litres, according to Tefal.
The digital display allows you to switch between six auto programs: fries, chicken, vegetables, fish, dessert and dehydrate. If you’re not a fan of those, you can adjust the temperature manually.
Read our full Tefal Easy Fry Dual Air Fryer & Grill EY905D review.
Ninja Foodi Max Dual Zone AF400UK
* Average price in the past six months: £202. Cheapest price in the past six months: £150.
We like: It’s easy to clean
We don’t like: It uses more energy than others
This air fryer has a total capacity of 9.5 litres, split between two 4.75-litre drawers. When it is completely full, Ninja says it can feed around eight people.
Each drawer can run its own program and timings, and there’s a useful sync function that ensures the food in both drawers is ready to serve up at the same time. It does this by starting the slower program first, so both timers hit zero simultaneously.
Read the full Ninja AF400UK review to check whether the large capacity means it’s right for bigger families.
More air fryer deals:
- Ninja Foodi Dual Zone AF300UK – SQUIRREL_TEXT_50013390
See more of the best Black Friday air fryer deals.
Best mattress deal
Jay-Be 2000 Hybrid E-Pocket Eco Truecore
*Average price in the past six months: £274.60. Cheapest price in the past six months: £233.21
We like: It feels cold to lie on, it’s not too bouncy
We don’t like: Non-removable cover, no sleep trial
The Jay-Be 2000 Hybrid mattress includes an 18.5cm pocket spring core, with a 2.5cm mini pocket spring core above it and several layers of polyester webbing. It’s 24cm deep.
The term ‘hybrid’ is slightly confusing in the case of this mattress. Hybrid mattresses are usually a mix of pocket springs and foam layers, but there is no foam in this mattress.
Read our full Jay-Be2000 Hybrid E-Pocket Eco Truecore review to see if it’s the right model for you.
See more of the best Black Friday mattress deals.
Best washing machine deal
AEG LFR71844B
* Average price in the past six months: £558. Cheapest price in the last six months: £409
- Freestanding
- 8kg cottons capacity
- White
We like: It’s easy to use
We don’t like: Oversensitive buttons in places
This is a medium-sized model, with an 8kg capacity for cottons and 3kg capacity for synthetics, as well as a 1400rpm maximum spin speed.
There is a delay start of up to 20 hours, a child lock and a time-remaining display.
It also includes a ‘ProSteam’ feature aimed at reducing the need for ironing, plus an ‘Add wash’ feature that lets you pop in extra pieces of laundry once the program has started running.
Read our full AEG LFR71844B review to find out if it’s the right model for you.
It’s currently on offer from Buywise for £429, or compare prices at other retailers:
LG F4C510WBTN1
* Average price in the past six months: £509. Cheapest price in the last six months: £419
- Freestanding
- 10kg cottons capacity
- White
We like: Comes with a five-year guarantee
We don’t like: Smaller than average opening
Another LG washing machine with a very generous capacity, this model can hold 10kg of cottons. It has 12 different wash programs to choose from too, including a 40-minute TurboWash that can tackle a 5kg half-load.
It has a spin speed of 1,400rpm and an energy rating of A. If you’re the forgetful type, you might find the AddWash feature comes in handy at times too – it allows you to add in extra items once the program has started.
Read the full LG F4C510WBTN1 review to find out where it excelled in our in-depth testing.
See more of the best Black Friday washing machine deals.
Best electric toothbrush deal
Ordo Sonic +
* Average price in the past six months: £54.99. Cheapest price in the past six months: £38.99
- Two-minute timer
- USB charging
We like: Has a range of cleaning modes
We don’t like: Can be fiddly to change the brush head
The Ordo Sonic + has four modes (clean, white, massage, sensitive) that are selected through the menu displayed on the brush below the power button. It’s comfortable to use and can be charged with a USB cable. It’s currently £39.99 at Boots and a few other retailers – we haven’t seen it much cheaper than this in the past six months.
Read our full Ordo Sonic + review to see how well it removes plaque.
More toothbrush deals:
- Philips Sonicare 4100 Series – SQUIRREL_TEXT_50017869
See more of the best electric toothbrushes.
Best electric shaver deal
Braun Series 8 Electric Shaver
* Average price in the past six months: £353.22. Cheapest price in the past six months: £208.99
- Foil shaver
- Includes charging cable, charging stand, cleaning brush, pop-up trimmer, travel case
We like: Easy to use and clean
We don’t like: A tad noisy
The Braun Series 8 electric shaver comes with some handy extra features, such as a countdown timer in minutes when the battery starts to fade. It’s easy to use and comes with a brush to make cleaning it easier.
Now is a good time to pick up a bargain on this electric shaver at Boots. The price is pretty much as low as we’ve seen it go in the past six months.
Read our full Braun Series 8 Electric Shaver review to see if it delivers a close shave.
See more of the best electric shavers.
What will be on offer in the Black Friday sales?
You can buy pretty much anything in the Black Friday sales. These are just a few of the best deals we spotted last year:
- Samsung’s QLED TVs used to be top of the range, but Neo QLEDs and OLEDs now take the top spots, so we saw the Samsung QE55Q80CATXXU for a great price.
- We found the Asus ZenBook 14 Flip OLED UP3404VA discounted to £799, about £300 off its regular price.
- If you were after a short broadband contract, Now’s Broadband Super Fibre was just £23 a month with a £10 upfront cost.
- The pricey Dyson Gen5Detect cordless vacuum was available for £699 – still punchy but you got a lot of features for the money.
How long does Black Friday last?
The Black Friday sales seem to start earlier and earlier each year, with many retailers discounting products throughout November.
This year, Black Friday falls even later than it did in 2024 (Black Friday 2024 is on 29 November and Cyber Monday is on 2 December). So this year, we’re expecting retailers to kick off their early deals on 1 November.
Bookmark this page to keep up-to-date with all the latest Which? picked offers over the weekend.
Black Friday shopping tips
Get ahead on the Black Friday deals with our top shopping tips and advice on your consumer rights.
Check the Which? website
As well as finding you the best deals this Black Friday, we’ve also put together a list of the best and worst shops.
We’ve quizzed thousands of Which? members on their experiences of shopping in some of the country’s best-known stores and websites, as well as their experience buying lesser-known brands.
After crunching the numbers, we can reveal which retailers score highly on product quality, range and value for money.
To see which retailers impressed in our shopping survey, head over to our extensive guide on the best and worst shops.
Watch out for sneaky Black Friday tricks
Some retailers use underhand tactics to pressure you into making a purchase.
These include anchor pricing (when products are on sale more often than they aren’t), pressure selling (’30 people are viewing this right now!’) and dubious claims about the ‘before’ price of a product.
If you’re unsure how good a deal is, use a tool such as PriceRunner to compare prices across retailers.
Find out how to get the best price when shopping online.
Research customer reviews
It’s always a good idea to read reviews before you buy a product, but bear in mind not all reviews are trustworthy, as some sellers incentivise people to post fake positive reviews to drown out genuine negative ones.
If you’re in any doubt, check out our expert guide on how to spot a fake review.
Returning goods
Whether you bought a product in-store or online, you still have rights under the Consumer Contracts Regulations.
The regulations give you a 14-day window to return a non-faulty product, which begins on the day you receive your goods. Many retailers will give you longer than this, but it is always best to check before you buy.
Need to know more about your online shopping rights? See our online returns guide.
