Best Amazon Prime Day deals 2024, chosen by our shopping experts

We’re into the final day of Amazon’s Prime Day 2024 – and it’s fair to say it’s been one of the retailer’s biggest sales ever. From the latest tech and handy home appliances to the best of beauty, thousands of deals have dropped.

Highlights include mega savings on Ninja air fryers and viral beauty products from the likes of Colour Wow and Revlon heavily reduced. That’s not all, we’ve also found one of the best Kindle paperwhite deals and Amazon slashing the price of the Apple Watch series 9 to an all-time low.

The annual Prime Day bonanza is one of the biggest shopping events – second only to Black Friday. Exclusive to Amazon Prime subscribers, the summer sale sees prices slashed across mattresses, coffee machines, electric toothbrushes, laptops, headphones, TVs and more.

The IndyBest team are on hand for the final hours of the event with the best savings to snag across every category. Below, you can find the crème de la crème of Prime Day deals, from power tools to tech.

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Best Amazon Prime Day deals

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If you’re angling for a new pair of earbuds, there’s never been a better time to invest. Our tech writer Alex Lee is rounding up the best headphone deals for Prime Day and has said this is the cheapest price the Apple AirPods pro earbuds have ever been. The earbuds are a “significant improvement over the already-splendid first-generation model”, with The Independent’s tech critic David Phelan praising the AirPods in his review. Be aware, these are likely to sell out.

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It’s loved by the likes of Jennifer Lopez and Kim Kardashian, and The Independent’s beauty writer likes to call herself a fan of this humidity hero, as well. Promising to waterproof hair even in the UK’s unpredictable weather, our tester commented that “Color Wow’s dream coat did a stellar job of keeping [her] hair straight and adding some serious gloss. There was no hint of a wave poking through and, [her] locks still looked relatively shiny after a day in the rain.” Now you can save 30 per cent off with this limited-time Prime deal. If you love the brand as much as us, read our guide to the best Color Wow deals.

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The all-new Fire TV stick 4K max is also discounted to its lowest price ever at Amazon. Complete with the new Alexa voice remote, which has been enhanced with buttons for channels and recent content, you can stream in 4K ultra-HD, Dolby Vision, HDR, HDR10+, and Dolby Atmos. Plus, you get double the internal storage (16GB instead of 8GB), so you can store more apps and games. The big, exciting feature is that the Fire TV stick 4K max can also turn your TV into a piece of wall art when not in use, letting you see your schedules, calendar and photos with just a glance, as well as control your smart home devices.

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The best budget robot vacuum in our review has just got even cheaper thanks to Prime Day. Our test found the “robovac 15C max has good suction for the price, and handles dirt and dust on hardwood floors and medium-pile rugs with ease”. They added that the “sensors can tell when the robot moves from carpet to hard floors and adjusts the suction strength to suit the situation”. Currently reduced to £110, if you hate vacuuming, this is a no-brainer.

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A Great British summer BBQ is a must no matter the weather and one of our favourite gas BBQs now has 40 per cent off at Amazon. When trying out the Char-Broil, our tester appreciated how easy it was to assemble, as well as all the shiny features. They explained: “There were plenty of details to make for an enjoyable cooking experience, from the chrome-plated knobs, illuminated with red LEDs, to the integrated bottle opener, so you never have to worry about getting thirsty.”

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Sony’s flagship over-ear wireless headphones have earned the top spot in our round-up of the best wireless headphones, so we can attest to their quality. As well as incredible active noise cancellation, smart features, such as quick attention, which lowers the volume when you need to chat, as well as Alexa integration. But more importantly, our writer said that these sound absolutely divine. “Whether it’s orchestral music, rap, podcasts or your favourite pop tracks, the WH-1000XM5 handles it all with poise and gumption, it never misses a beat”.

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Reduced by nearly 60 per cent, the Echo Pop looks like the Echo Dot sliced in half. “But don’t be deceived by its minuscule price tag, this semi-spherical machine with a slanting speaker packs a punch,” our tester said. Unlike the Echo Dot, the sound is directional in the 180-degree format – but if you’re looking to fill a small room or corner, this isn’t a problem. While the fact that you could get two Echo Pops for the price of one Echo Dot may sway your decision, if you need further convincing, you can get the pop for less than £20, thanks to Amazon’s Prime Day deal.

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You can secure your home for less thanks to Amazon’s Prime Day sale. This model took the top spot in our review of the best video doorbells, where our reviewer noted that “there’s an HD camera, with really good feedback to your phone” and it’s “an absolute breeze to install too”.

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Released just last year, Amazon has treated us to a rare saving on its new series 9 smartwatch. Featuring an always-on display and the brightest screen on any Apple Watch ever, it’s the new S9 processor that makes the Apple Watch stand out. As well as being fast, smooth and responsive to use, it also makes possible a new feature called double tap. “When you raise your arm to wake the watch to full brightness, you can tap your index finger and thumb together twice, instead of touching the screen,” our tech critic David Phelan said in his review. “It’s effortless and responsive. You can use it to snooze an alarm, pause a timer, play music and more.”

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Looking to achieve a brighter smile? There’s now a 20 per cent saving on the MySweetSmile teeth-whitening powder, which took the top spot in our round-up of the best teeth-whitening kits. Our tester said the powder was “easy” to fit into their routine and gave them “a naturally upgraded white smile from just a couple of weeks’ use”.

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Countless Shark vacuum models have made it into our tried and tested guides, so you know you’re in safe hands with the brand. Reduced by 43 per cent, this deal sees you save more than £100 on a cordless design. Complete with the brand’s famous anti hair wrap technology, 40 minutes of run time and LED lights for extra precision, it turns into a handheld model for hard-to-reach areas. 

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If you’re in the market for a new toothbrush, this Oral B electric model not only secured the top spot in our review but is now reduced by a huge 60 per cent. “It has everything you really need and none of the frills: it’s compatible with the standard Oral-B brush heads, it has a timer with 30-second pacing buzzes, three modes, a pressure sensor and a two-week battery life,” our tester said. Featuring three brushing modes, it happily left our tester with that trademark “just been to the dentist” feeling.

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This is one of the best savings we’ve seen on earbuds for Prime Day, with Amazon slashing its price on the Samsung Galaxy buds 2 by more than 50 per cent. “The Buds 2 pro are lightweight and fit the ear comfortably,” our tester said in their review. They added that active noise cancellation is strong while battery life lasts up to five hours. Comfortable and snug in the ear, they “have a neat design that fits in the ear, without the stalk or overhang found in many buds.” The clever buds are a steal at under £100.

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Discounted by 55 per cent, now’s the time to snap up Amazon’s popular Echo dot 5th gen smart speaker. “The Amazon Echo Dot is the baby in the Amazon Echo range, but don’t be deceived by its diminutive, spherical and slightly squat size,” our tester said in their review. “This speaker Alexifies every room in your home on a budget, while still delivering decent sound and good smarts.” Delivering weather reports, setting timers, playing music, podcasts and the news, it also boasts a new temperature sensor, tap functionality and improved sound.

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This bestselling mattress from Simba was also a win with our tester who said they’d “never slept so soundly” thanks to its versatility and attention to detail. Upon trying out the mattress, our tester said: “Sinkage is perfect, as is the balance of support and cloud-like cushioning. Its medium firmness is suited to those who sleep on their side, front or back, while its breathability makes the mattress a stellar option for those who tend to get hot during the night.” Already a great mid-range price, this mattress is now 30 per cent off.

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Our writer named this the best bean-to-cup coffee machine in their review. Now, you can snap it up from Amazon with a discount shy of 30 per cent. “You can tinker with the settings to your heart’s content, including the grind size of the bean and the volume of coffee, plus, of course, creating microfoam, using the steam wand”, our reviewer noted. “We found we made dreamy cups of coffee with little fuss right from the get-go”, they added. What more could you want?

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Nespresso is a go-to brand when it comes to coffee, and its vertuo plus coffee machine featured in our review of the best. So, the similar vertuo next is bound to be a model worth having on your radar. It can cater for seven cup sizes, it heats up in just 30 seconds and it is compatible with more than 30 Vertuo pod blends. What’s more, this deal means the machine is now better than half price.

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The best overall pick in our kids music players round-up has been marked down for 27 per cent for Prime Day. It comes with a selection of story cards and a card that allows you to record your own stories, so your kids can listen to something as soon as it arrives. What took it to the “next level” and made it better than other players, according to our tester, were a child-centric “Yoto daily podcast, where you can hear jokes and games, and Yoto radio with child-friendly tunes.” There’s a clock on the front to help kids learn how to tell the time, a night light and it can connect to wireless headphones via Bluetooth, making it ideal for long car journeys.

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If you want sparkling dishes, it makes sense to keep your dishwasher squeaky clean, too, but many of us often overlook this household chore. However, with this handy product from Finish, you can easily give your machine a proper deep clean. Simply pop the bottle in an empty dishwasher, begin a high-temperature cycle and enjoy the fresh-smelling results. Even better, you can now clean up on your purchase, with 55 per cent off at Amazon. For more cleaning savings, read our guide to the Amazon Prime Day household essential deals.

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With a cult following and over 10,000 reviews on Amazon, our freelance editor put this hair-styling godsend to the test. It’s a real fan-favourite and TikTokers are all about the product’s answer to quick, bouncy locks a la Matilda Djerf. Beauty editor Louise Whitbread found the styler to “[perform] best when you work on hair in sections, twisting your wrist as you glide through strands to give your locks a speedy volume boost.” Plus, she added, “It doesn’t get tangled or leave hair frizzy.” Buy it now for half price.

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It’s in our beauty hall of fame and it’s no surprise with its precise wand and long-lasting formula. Not to mention the fact that it’s formed quite the fan group on TikTok and even the social media-averse are aboard the sky high train. Seriously, one tube of Maybelline lash sensational is sold every seven seconds in the UK. Plus, our tester found the product to live up to its lofty claims, remarking that, “[her] eyelashes instantly looked lengthened and lifted, and most impressively, stayed that way all day.”

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Loved by the likes of Hailey Bieber and Victoria Beckham, this accessibly priced nourishing moisturiser is quite the skincare celebrity itself. It’s thick and perfect for dry or rough patches and, our tester found in her pregnancy-safe skincare buys review that Weleda skin food had “helped heal angry areas of dry, itchy and red skin,” as well as being, “an intensive redeemer that’s nourished and restored a healthy barrier at an affordable price” – and it’s been made even more affordable this Prime Day.

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Now this is a product that the internet loves. CeraVe’s SA smoothing cleanser was released in the UK five years ago, people went ga-ga for it during the pandemic and, now, at sub-£10 it’s still as effective as ever. Our tester commented in her review that “this no-frills product helps [her] manage [her] skin during a flare-up, improving the texture of [her] scarring and banishing any inflammation.” Acne sufferers, this one will be your holy grail.

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A very similar Ninja foodi model earned a spot in our round-up of the best air fryers for 2024, so you’re in safe hands with this dual zone appliance. Complete with different functions, times and temperature settings in each drawer to create complete meals in just one appliance, it can cater for the whole household. There are also six cooking settings, from roasting to frying, and the capacity to cook between four to six portions. Now, you can save more than 20 per cent for Prime Day.

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Shark leads the way when it comes to vacuum cleaners with premium features, and this corded model from the brand is reduced right now at Amazon. Discounted by £100, this model features the brand’s famous anti-hair-wrap technology, which removes hair from the brush-roll as you clean. Plus, there are LED headlights to illuminate hidden dust; and two-floor modes, to switch between hardwood floor and carpets.

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The third-generation AirPods have new features, improved audio and longer battery life than their predecessors. Launched in 2021, the 3rd-generation model looks more like the premium AirPods Pro but lacks some of the features of the pricier headphones, such as noise-cancelling. “The improved audio is noticeable, especially with spatial audio and the new shape,” our technology critic David Phelan said in his review. “Though these won’t be perfect for everyone, it has a tight and effective fit. Add in the extra features and ease of use which Apple’s earbuds offer and these are very appealing”. You can now save a rare £30 thanks to Amazon.

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Launched just this week, the all-new Amazon Echo Spot is an Alexa-enabled smart alarm clock that features a 2.83in gradual light-up screen that shows the time, weather and music playing, but also flashes up neat animations in response to certain phrases. You can also choose your own clock face and tap the device to snooze your alarm and adjust playback as songs are playing. It’s currently 38 per cent off for Prime members.

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Reduced by a massive 42 per cent, you can save hundreds of pounds on Amazon’s Fire TV 50in omni QLED series 4K model right now. For vibrant, clear and crisp pictures, you can’t go wrong with the Amazon Fire TV. Thanks to QLED technology you can expect all your favourite movies and shows to be leaping off the screen with vivid lifelike colours. This TV is, however, more than just a pretty picture. It’s made for streaming so you will have total easy access to all your favourite subscriptions from Netflix and Disney Plus to, of course, Amazon Prime Video and many more.

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This coffee machine is perfect for those whose kitchen counter real estate comes at a premium. The compact machine comes with its own range of coffee pods that offer a decent range of delicious flavours. Our tester said: “We loved that this machine comes with a milk frother attached, which keeps things tidy, and you can make a speedy milky coffee without barista training.”

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Release your inner florist with this vibrant and intricate bouquet of wildflowers. The floral bundle features 16 height-adjustable stems, along with a dynamic array of flowers reflecting the vibrancy of wildflowers such as Welsh poppies, cornflowers and lavender. Perfect for arranging before displaying in a vase as you would a fresh bouquet of flowers, they’ll brighten up any windowsill (without worrying about wilting and watering). You can save 20 per cent with this deal at Amazon.

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The best ereader in our review, The Independent’s tech critic David Phelan said it “is the best balance of advanced features and reasonable price of any Kindle, or any other ebook reader”. He added it “is really exceptional”. It’s the cheapest it’s ever been, making it a great investment ahead of any summer holidays.

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In our review of Olaplex’s famous no3 hair perfector, our tester said that the formula is a “modern-day cult classic hair care product” that is “hard to live up to, let alone beat”. Strands started to “feel softer and look healthier the more we used it”. Well worth a spot in our own bathroom cabinet, you can save 26 per cent right now.

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This smart Alexa and wifi-enabled air fryer is currently discounted by a tempting half price. Complete with a sizeable 6.2l capacity pan to cater for up to six people, there’s also a 1.2kg capacity basket. There are preset settings and a digital touch screen for ease, while its rapid-air-technology feature makes fried dishes with fewer calories and 90 per cent less fat. If you’re lacking inspiration for what to cook, you can find plenty of culinary ideas on the accompanying app.

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Audiobook subscription service Audible is currently free for three months for Amazon Prime subscribers who’ve never had Audible before (or in the last 12 months). You can listen to thousands of select Audible Originals, podcasts, and audiobooks. Once your trial period comes to an end, an Audible subscription will cost £7.99 each month, which will pay for one audiobook (each month) as well as the above. The offer will end on 31 July.

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If you’ve been debating whether to invest in a fitness tracker, this is your sign to do so. The Whoop is the crème de la crème of wearables – it tracks everything from your sleep and heart rate to your menstrual cycle, giving you helpful prompts and solutions to improve your wellbeing. A personal favourite of our fitness and wellbeing editor, the Whoop 4.0 is now available with £40 off and the Whoop app subscription is discounted for Prime Day too – with 14 per cent off a 12-month subscription.

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Supercharge your recovery after an intense gym sesh with the Renpho active massage gun. Part of a range of game-changing sports recovery and wellness gadgets from a trusted brand, the active edition is a deep-tissue massager with a powerful yet almost silent motor. Reaching up to 3,200 revolutions per minute, this gun stays miraculously below 40 decibels, no matter what setting you choose. With five different attachments for different pressures and sensations, and weighing only 0.68kgs, this high-tech gun makes it easy to soothe sore muscles at home. Get it with a whopping 39 per cent off for Prime Day and take your wellbeing routine to the next level.

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Voted one of the best sunrise alarm clocks by our expert shopping team, the bodyclock luxe by Lumie boasts a tonne of features to help you sleep and wake like a wellness guru. With a built-in DAB radio and more than 30 alarms and sleep sounds, this alarm clock simulates sunrise and sunset to soothe you to sleep and wake you up gradually and naturally. With dimmable LEDs, bluetooth speakers and a light-sensitive display, the luxe is the most high-tech iteration in Lumie’s incredibly popular offering. It’s now available with 21 per cent off in the Prime Day sale, so if you’re ready to invest in your health, dream a little deeper and wake up with the sun, look no further.

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The Furbo 360 dog camera is the latest version of the pet-friendly surveillance tool beloved by dog parents. In our review of the Furbo’s previous generation, our main criticism was the fixed position of the camera. The 360 is the solution to this issue with a wide-angle lens that rotates to show more of the room and your furry friend. Other brilliant features include 4X HD zoom, selfie, motion and barking alerts, and cloud recording. But the best feature is the treat-toss technology – yes, this camera not only protects your home and your dog, but also fires treats out at the tap of a button. Furbo requires a subscription but the camera itself is 51 per cent off for Prime Day, a huge saving on this next-gen pet sitter.

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If limited space is an issue for you, look no further than this folding treadmill. A lightweight and easy-to-store solution for anyone hoping to give their at-home fitness plan a boost. In a sleek black finish with a maximum speed of 10K per hour, the F2800 model from Walden boasts a simple display to track time, distance, calories, speed and pulse. A great option for beginners with built-in workout programmes to choose from, you can customise your runs and experiment with interval training, or simply use it to get your daily steps in at home. But with a huge 39 per cent off in the Prime Day sale, you might want to run, not walk, for this deal.

When is Amazon Prime Day 2024 in the UK?

Amazon kicked off its Prime Day sale on Tuesday 16 July, it will finish at 11:59 pm on Wednesday 17 July.

What is Amazon Prime Day?

Amazon Prime Day is an annual sale event that takes place over two days, seeing the retailer discount the price of thousands of products from big-name brands, including Apple, Samsung, KitchenAid, Shark, Simba, Ninja and more.

Amazon has announced ahead of time that Prime members will receive exclusive access to thousands of deals on top brands (name-dropping a few specific ones) as well as big savings on Amazon’s own devices and services – we’re talking Ring doorbells, Fire TV sticks and offers on Audible books and memberships.

The retailer has confirmed we will see discounts on Elemis, ghd, Ninja and Samsung, and it will reduce products from Barbie, L’Oréal Paris, Shark and more to their lowest-ever price so far this year. Prime members will also get what Amazon calls “deep discounts” on products from Bose, Fitbit, Oral-B and Sony.

Amazon released Prime Day discounts on Amazon devices early, with up to 50 per cent off selected Ring cameras and doorbells, including Ring video doorbells, Ring indoor cameras, Ring’s stick-up cam, as well as 55 per cent on the Ring Intercom and up to 65 per cent on Blink’s range of security cameras.

In 2022, Amazon began hosting more than one Prime Day-style sale a year, starting with the Prime Early Access Sale in October. It now hosts three sales a year – the Amazon Spring Sale in March (which is open to non-Prime subscribers), Amazon Prime Day in July and the Amazon Prime Big Deal Days Sale in October.

Amazon Prime Day is always the best of the three, offering up top savings on the biggest products. To access the discounts in the Prime Day sale, you need to have an active Amazon Prime membership.

Best Amazon Prime Day tips

The IndyBest team have been covering the Amazon Prime Day since it started in 2015. We’ve been sniffing out discounts and tracking prices for years, so, we know when something’s a good deal and when it’s a dud. In the lead-up and throughout the entirety of the event, we’ll be highlighting the very best deals on all the most sought-after products. We’ll even be running a non-stop liveblog every waking (and sleeping) hour of the 48-hour sale.

To get prepared, if there are any items you’re desperate to get your hands on, we recommend adding them to your wish list ahead of time, so you can check out more quickly when the sale rolls around. It’s also worth downloading the Amazon app – the retailer will continue to drop “lightning deals” throughout the sale, and these are only around for a few hours at a time. You can also set up alerts, so you’re pinged when a discount goes live.

Amazon Prime Day vs Black Friday: Should you wait? 

When it comes to big-ticket sales, Black Friday and Amazon Prime Day are the biggest and the best, but there are differences between the two that might influence your decision on whether you should wait to snap up a deal.

The biggest difference is that during Black Friday you’ll see thousands of retailers slashing prices across their product ranges. So, in theory, you’ll have more choice. This is in contrast to Prime Day, where you’ll only be able to shop for discounts at Amazon.

The benefit of Prime Day is the deals are all in one place, making it much easier to shop than having to visit every single website for the best deal. Because it’s a Prime member-exclusive sale, you should technically have less competition, so your favourite air fryer won’t sell out as quickly as it did during the Amazon Spring Sale, in which people who aren’t Prime members were able to take advantage of the discounts, too.

The biggest deals and discounts you’ll see during Prime Day will be on Amazon’s tech and own-brand devices, including Kindle ereaders, Amazon Echo smart speakers and Ring video doorbells.

Having covered both Black Friday and Amazon Prime Day for too many years to count, the size of the discounts are always roughly the same during both sales, so we wouldn’t fret too much.

How to sign up for Amazon Prime

As we’ve noted, the deals on Prime Day are exclusively for those with an Amazon Prime membership, which costs £8.99 per month or £95 when paying for a year up front. Signing up couldn’t be easier, all you need to do is go to the Amazon Prime landing page and enter your details.

If you don’t want to pay the monthly fee, you can get a 30-day free trial, which will also gain you access to the sale, but we’d recommend doing this closer to the time.

Is Amazon Prime worth it?

Whether a subscription service is worth it is, of course, down to personal preference. You do get a whole host of perks from being an Amazon Prime member, though. You’ll not only benefit from the Prime Day deals, but you will also have free next-day or same-day delivery on items, as well as access to thousands of free ebooks, Prime Video and Amazon Music services.

Previous Prime Day dates

Voucher codes

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Looking for more savings? Check out our live blog for the latest updates