Green Field Marketing Solutions have completed what is said to be “one of the UK’s biggest ever van sales operations” driving distribution and increasing on-shelf space at convenience stores throughout GB for leading challenger brand, BOOST.
The operation involved a team of thirty, a fleet of 25 vans and a committed squad of professionals using the latest technology, explained Martin Rice, Operations Director, Green Field Marketing.
“Boost set us a big challenge with this sales blitz, but one we relished and were eager to deliver on. We used our state-of-the-art journey planning software to help drive efficiency and maximise call volume. This was supplemented by live data reporting and weekly updates, alongside a three-tiered quality control process, to help BOOST with internal stakeholder management.”
The van sales blitz focussed on three categories: BOOST Energy, Sport and Iced coffee.
Martin continued: “As one of the UK’s biggest ever van sales operations we knew from the outset that this was going to be a big undertaking for our team. We used our collective expertise, our on the ground knowledge of the convenience sector in England, Scotland and Wales, and our network of specialists, to create a plan that everyone was committed to.”
Green Field Marketing and its teams visited thousands of convenience stores over 12 weeks from July to September.
“BOOST set us a target of 22,000 convenience store visits with a focus on locations that have high population density and store concentration,” continued Martin. “It’s so gratifying to know that our efforts were not in vain. We visited 22,095 stores, selling over 52,500 cases whilst achieving a strike rate of over 61%. We also audited the full BOOST drinks range during each visit to provide ongoing ROI outside of the product range on sale.
“Our strategy was to get in front of as many convenience retailers as possible; we already knew the quality of the product, exceptional ranges and the dynamic nature of BOOST as a brand would be appealing. It was about creating that personal relationship with retailers and answering any questions they had about the brand that helped with the success of the sales operation”, added Martin.
Adrian Hipkiss, Commercial Director, BOOST, said: “Green Field Marketing have been a trusted field sales partner for a number of years. We felt confident in their ability to deliver on this complex campaign and provide a springboard for the permanent field sales team going into the back end of 2024. Their dedication and drive to perform meant they overachieved on some lofty KPIs.”
Green Field Marketing is a specialist outsourced sales and merchandising company with offices in London, Dublin and Belfast.
“We have a proven track record across all retail channels, from grocery, convenience, tech, DIY and both on and off trade, which we use to unlock incremental distribution, share of space and in-store theatre for our brand partners. Our own warehouse facility and strategically important locations mean that we can pivot easily into multiple markets. We are a one-stop-shop for brands looking for their ideal outsourced sales and merchandising partner, with an eye on efficiencies and costs.”, concluded Martin.
Visit www.greenfieldmarketing.co.uk for further information or email martin.rice@greenfieldmarketing.co.uk
