The hedonistic season celebrating popstar Charli XCX’s latest record dubbed ‘brat summer’ may have ended, but for one of the UK’s top fintechs, the party is just getting started.
Revolut is approaching 50 million global users and, ever keen to break away from the stuffy image of its Canary Wharf neighbours, is planning to celebrate with a music festival headlined by the chart-topping artist.
The event, exclusively for customers of the bank, will feature a headline performance from Charli XCX as well as interactive sessions with Revolut CEO Nikolay Storonsky and Dragon’s Den star Steven Bartlett.
“Reaching 50 million customers doesn’t happen overnight – it’s about challenging the status quo, driving innovation and constantly rethinking what’s possible,” said Revolut’s chief growth and marketing officer Antoine Le Nel.
“Putting our customers at the heart and centre, we are bringing together revolutionary thinkers and leaders who are transforming their industries, to create a unique opportunity to connect with the visionaries shaping our future.”
Priority access will be given to members of Revolut’s various premium tiers such as Plus, Metal and Ultra.
“This is more than just a celebration – it’s a bold new way to interact and engage with our customers.”
If Charli XCX’s brat summer was intended to denote a period of extreme highs mixed in with a splash of controversy, then it is perhaps an appropriate marker for Revolut, at least in so far as a bank can be aligned with a series of electropop club anthems.
In July, Revolut reported soaring profits, which reached £438m for the end of 2023, before announcing it had secured its banking licence after a more than three-year wait.
In August, a share sale valued the company at a whopping $45bn, cementing its status as Europe’s most valuable private tech firm.
More recently, Revolut’s name has become intertwined with the growing issue of fraud. A BBC investigation in October revealed the company had been “named in more fraud complaints than any major UK bank”.
Just days earlier, the group fired shots at social media companies, Meta in particular, for not sharing the burden of reimbursing victims of fraud despite being the origin of the bulk of incidents.
Whether lofty valuations and accusations of unfit antifraud measures were what Charli XCX had in mind when she declared the previous season brat summer, only she can say, but Storonsky and crew will be dancing along to the tunes next month regardless.
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