Aviva adds RiskEye service to cyber insurance proposition

Aviva has teamed up with RiskEye to add online risk and reputation support as a standard feature of its cyber insurance offering.

Stephen Ridley, head of cyber insurance at Aviva, lifted the lid on the partnership, saying: “Cyberattacks are well known for disrupting a business’s operations, but little has been done to support a business’s reputation in the wake of malicious online comments or misinformation.

“Yet an organisation’s reputation is one of its most valuable assets. That’s why we wanted to integrate an online risk and reputation helpline that will support businesses of all sizes with their online reputation in the face of malicious content.”

According to an Aviva poll, approximately 28% of businesses in the UK have already experienced reputational harm due to negative posts, while 33% feel unprepared to handle a malicious cyber incident. Additionally, negative online reviews rank as the sixth most significant risk for UK firms.

In response, Aviva brought in RiskEye to safeguard businesses from various online threats, including ad scams, impersonation, fake reviews, and other forms of misinformation and disinformation. The round-the-clock support spans crisis management, preventive advice to avoid future attacks, as well as platform monitoring and access to legal notice templates.

RiskEye chief executive Sarah Holland commented: “Every day, thousands of businesses suffer online harm. Fortunately, help is now at hand to keep everyone safer. People need experts who have solutions, in real time.

“In partnership with Aviva, we provide a round-the-clock helpline so that people can call and talk directly to RiskEye when they notice the early warning signs of harm or when they are in crisis. This partnership ensures Aviva customers now have peace of mind knowing they have a digital expert at their side to resolve online harm and protect their reputations in the digital space.”

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