Distributor Amber Beverage UK (ABUK) has strengthened its non-alcoholic range by partnering with Italian cocktail ingredients producer Orsadrinks (ODK).
ODK offers a range of cocktail ingredients, syrups and purées, including the 26-flavour Fruity Mix range, Premium Sours and Stillabunt Magic Velvet, a market-leading, non-alcoholic and 100% natural cocktail foamer.
Mauro Parola, CEO of ODK, commented: “This collaboration marks a crucial milestone in our efforts to further enhance Orsadrinks’ presence in the UK, being able to rely on a trusted and established partner in the market. By leveraging our combined strengths and experience, we are confident we will achieve outstanding results.”
In addition to classic flavours, such as lemon, pineapple and strawberry, the producer’s ODK range of syrups includes innovative and trend-driven flavours like yuzu, papaya, and blueberry.
The producer’s range of 11 fruit purées is made from 100% fruit and contains no added sugars. The range comes in lightweight pouches designed to optimise a 24-month shelf life.
Sam Thackeray, chief executive officer of Amber Beverage UK, said: “ODK is best-in-class in the non-alcoholic category: their sheer range, their intuition for trends, and their responsiveness to trade requirements around product and packaging are absolutely second to none.
“The ODK team has scaled impressively in international markets in recent years, and we are absolutely thrilled to be part of their journey and ongoing expansion.
“Each product has rigorous provenance and sourcing credentials, which is increasingly at the top of the UK industry’s decision-makers and consumers’ minds. This is a very welcome upgrade to the non-alcoholic category of our portfolio, and the whole ABUK team is excited to unlock synergies with the rest of our brands.”
ODK products are now available in the UK through digital channels and leading wholesalers.
The Piedmont-based company’s portfolio includes more than 500 products, which are available in more than 50 countries worldwide.
Last year, ABUK was named the UK distributor of Shanghai-based gin brand Peddlers.
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