Amazon Prime Day 2024 – live: Top deals from big brands

My TV is nearly two decades old but has all the smart features I need thanks to Amazon’s Fire TV stick. If you want to add extra functionality to an old TV, too, you’re in luck as Amazon has slashed its price on Fire TV sticks for Prime Day.

Amazon Fire TV stick 4k: Was £69.99 now £39.99, Amazon.co.uk

Amazon’s most powerful streaming device yet is now its lowest price ever. The neat device slips neatly into your TV’s HDMI port and delivers access to all of your favourite streaming services in ultra-high-definition. If you’re an Amazon Prime member of course you can tuck into the best TV and film streaming has to offer. Even better, it can control compatible smart home devices, such as cameras and lights – all with the touch of a button.

• Amazon Fire TV stick: Was £44.99 now £22.99, Amazon.co.uk
• Amazon Fire TV stick lite: Was £34.99, now £19.99, Amazon.co.uk

ghd is synonymous with hair straightners and the original model packs just as much of a styling punch as its younger siblings. Now, you can save a nice 32 per cent for Prime Day.

ghd original hair straightener: Was £139, now £94.99, Amazon.co.uk

Indeed, our tester found the original hair straightener to “[create] similarly impressive results to those you get with a newer model, delivering long-lasting looks, whether [she] opted for a straight or wavy style.” Whether you had these for Christmas in 2008 or you’re just learning about ghd now, the original plates are always a failsafe.

Powered by Alexa, Amazon’s Echo range is widely popular. But choosing between the Echo smart speakers is tricky. If cheap and cheerful is the name of the game for you, and you don’t want to compromise on quality, it has to be the Echo Dot.

Echo Dot, 5th generation: Was £54.99, £24.99, Amazon.co.uk

This unmissable deal has seen the gadget plummet even lower in price, meaning it can now be yours for less than £30. “The Amazon Echo Dot is the baby in the Amazon Echo range”, our tester explained in their review, “but don’t be deceived by its diminutive, spherical and slightly squat size – this speaker Alexifies every room in your home on a budget, while still delivering decent sound and good smarts”.

Apple deals tend to be few and far between, but Prime Day 2024 has broken the mould with a bunch of enticing offers on the tech giant. As well as saving on iPads and iPhone, this Watch deal is really worth shouting about.

Apple Watch series 9, GPS: Was £429, now £344, Amazon.co.uk

You can save a sizeable 20 per cent on the latest and greatest Apple Watch Series 9 smartwatch this Prime Day, taking it down to its lowest-ever price. Released in September, “it features an always-on display and the brightest screen on any Apple Watch ever,” our writer said in their review. “The new S9 processor really makes it stand out.”

A Prime Day deal to make you smile, some of the best models from Oral-B have been reduced by around £200. The new sale prices mean that you can get some highly-rated, dentist-approved electric toothbrushes for less than £100.

Oral-B Pro 3 electric toothbrush for adults: Was £100, now £40, Amazon.co.uk

The best affordable electric toothbrush Oral-B makes, the Pro 3 is noticeably less powerful than the iO range but will essentially clean your teeth just as competently as the more expensive brushes”, our tester said, crowning this toothbrush the best overall pick in their review. Featuring different speed settings and a whitening mode, the Pro 3 left our tester with that “‘just been to the dentist’ feeling”. Now, you can save a huge 60 per cent.

Prime Day debuted in 2015 as a one-day event to celebrate Prime members. Falling on 15 July to mark the retailer’s 20th birthday, the sale has evolved into a flagship 48-hour event in the nine years since.

As well as mega savings on beauty, appliances and tech, it is first and foremost an Amazon sale, so some of the best discounts are on Amazon-own products. This means that Prime Day is a great time to buy a Kindle, an Echo, or just about any Fire TV device available. Of course, you’ll need a Prime subscription to access any of the savings. Amazon Prime costs £8.99 per year or £95 per month.

Perfectly timed to help you stock up on summer essentials at a fraction of the cost, I’ve found the best deal going on gradual fake tan this Amazon Prime Day.

Reduced by more than 50 per cent, Dove’s cult summer revived lotion needs little introduction among fake-tan devotees. For the uninitiated, the lotion nourishes and hydrates skin (hello aloe vera and glycerin), while giving you a radiant and natural-looking glow.

Dove summer revived medium to dark gradual tanning lotion: Was £8.50, now £3.75, Amazon.co.uk

If you’re after an affordable fast-track to an understated glow, Dove’s budget buy is hard to beat. Whether applied on clean skin for a naturally radiant look or used to enhance an existing tan, the multipurpose formula hydrates, nourishes and bronzes.

I love the subtle scent (good for those who don’t like the biscuit-like smell of fake tan), and its moisturising formula leaves skin smooth and supple for up to 48 hours. Just one application is enough to see instant sun-kissed results, and the lotion consistency helps prevent tell-tale streaks.

Nespresso coffee machines take the faff out of making your morning brew, thanks to their simple design and pod compatibility. If you’re in the market for a model from the vertuo range, you can save £100 on the below machine right now.

Nespresso vertuo next coffee machine: Was £169, now £69, Amazon.co.uk

A capsule coffee machine that is compatible with all Nespresso vertuo capsules, investing in this model means you can choose from more than 30 different blends when making your morning brew. Getting to work at a touch of a button, the vertuo next also boasts the ability to make your coffee in your preferred volume, with options including an espresso size, double espresso, gran lungo, large mug and carafe.

Meanwhile, you can ensure you stay in the loop when it comes to descaling and other updates, thanks to the option to pair the machine with your smartphone. Right now, you can save 59 per cent on the appliance.

Prime Day 2024 kicked off on Tuesday 16 July and is set to finish on Wednesday 17 July. The sale started at midnight today and ends at 11.59pm on Wednesday, giving you a full 48 hours to shop the discounts.

Searching for a TV upgrade? Amazon’s Fire TVs are heavily discounted right now and promise a cinematic experience at home.

Amazon Fire TV 55in Omni QLED series 4K TV: Was £749.99, now £429.99, Amazon.co.uk

Reduced by a massive 43 per cent, you can save hundreds of pounds on Amazon’s Fire TV 55in Omni QLED series 4K model right now. For vibrant, clear and crisp pictures, you can’t go wrong with the Amazon Fire TV. Thanks to QLED technology you can expect all your favourite movies and shows to be leaping off the screen with vivid lifelike colours.

This TV is, however, more than just a pretty picture. It’s made for streaming so you will have total easy access to all your favourite subscriptions from Netflix and Disney Plus to, of course, Amazon Prime Video and many more.