London, UK – 5 November 2024 – AI KAT, a pioneering brand-building company using AI technology to revolutionise brand creation and management, announced that it has secured £290,000 in funding. The investment was led by SFC Capital, the UK’s leader in early-stage investments.
This funding will propel AI KAT’s mission to automate and democratise brand agency processes, bringing next-generation solutions and world-class branding to businesses of all sizes. And the brands it creates for start-ups, small businesses and corporates will have a distinctly human voice.
Founded by industry veteran Katrien Grobler, previously Head of Brand at Vodafone Enterprise UK, AI KAT lets every member of the team become a brand storyteller. Its proprietary AI Brand DNA™ technology locks down a consistent style and tone in every brand asset. In essence, this is AI-generated branding crafted with far more soul than other more generic AI brand tools on the market.
The vision is supported by technical Co-Founder Rafael Irgolic, who graduated with a first in computer science from St. Andrews University and leads the technical development of the platform. Together, Grobler and Irgolic offer a compelling vision for a more inclusive, creative branding process. “We’re talking world class brand thinking and style, built with AI, and polished with a human touch,” says Grobler.
Rising Above Expectations
Since its inception, AI KAT has shown exponential growth. In October, the company exceeded its revenue target by 20%, reflecting a 3.5X growth compared to September. Starting from its Proof of Concept (POC) phase in August, AI KAT has secured 10 active clients with an impressive 90% customer retention rate. Curiosity and anticipation is growing in the marketing industry as the company plans its Minimum Viable Product (MVP) launch on 19 November, showcasing a waitlist of over 70 eager brands and businesses.
Edward Stevenson, Investment Executive at SFC Capital, expressed enthusiasm about the investment:
“AI KAT’s innovative approach and compelling technology align perfectly with our strategy of supporting enterprises that are set to disrupt their industries. We have strong confidence in the leadership team and look forward to their continued success.”
“We’re excited to invest in a game-changer that makes innovative top-tier branding solutions accessible to smaller businesses. We can’t wait to see the impact.”
South African angel investor Clayton Swanepoel of Millswan Estates
Strategic Vision for the Future
AI KAT envisions a future where every business—regardless of size or resources—can access professional-quality branding solutions. Automating time-consuming processes, AI KAT frees up businesses to focus on what truly matters: creative storytelling and strategic growth.
With its new funding, AI KAT will enhance its platform capabilities, scale operations, and expand its team to better serve its enthusiastic client base. The company is poised to redefine brand management with AI innovation, making it both accessible and effective.
“This press release was written by our AI KAT content creation tool, in one try, all promptless within 3 minutes!”
CEO Katrien Grobler
About AI KAT
AI KAT is a cutting-edge brand management company leveraging AI to democratise access to professional branding tools. From world-class brand strategy—which used to take 3 months and cost about £120,000—to a BRAND ID and authentic on-brand content, all promptless! Founded in the UK, AI KAT provides services from AI Brand DNA™ analysis to full rebranding packages, ensuring consistent, scalable, and authentic brand narratives.
For further information and updates, please visit AI KAT’s website at www.aikat.ai or connect with AI KAT on LinkedIn.
