“Finally after 12 years of trying to develop or buy a usable online system, we met the Fresho people and got what we always wanted. Our customers can now order and pay online – it’s super simple to use and has saved us heaps of time and money already,” says Ali Ahment, Owner of Adams Fruit & Veg Wholesale in Worthing, UK.
The new funding will accelerate Fresho’s investment in AI and emerging technologies, while driving further growth in the UK, Ireland, Australia, and New Zealand. The company will also establish an on-ground presence in the US market in 2025, building on launches with customers in Texas, New York, and California over the past two years.
Tarrant comments: “As a shareholder for more than five years, I have seen the great business James, Huw and the Fresho team have built over that period. I am excited by the opportunity Fresho has to improve the way the fresh food industry operates.”
“The software platform it has built together with recent AI advancements will provide benefits for all participants in the fresh food market. I look forward to joining the board as part of my further investment in the recently completed capital raising.”
2024 RTIH INNOVATION AWARDS
Startups were a key focus area for the sixth edition of the RTIH Innovation Awards.
The awards, sponsored by Vista Technology Support, Scala, CADS, 3D Cloud, Brightpearl by Sage’s Lightning 50, Business France, and Retail Technology Show 2025, celebrate global tech innovation in a fast moving omnichannel world.
Our 2024 hall of fame entrants were revealed during an event which took place at RIBA’s 66 Portland Place HQ in Central London on 21st November, and consisted of a drinks reception, three course meal, and awards ceremony presided over by comedian Lucy Porter.
In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “The event is now into its sixth year and what a journey it has been. The awards started life as an online only affair during the Covid outbreak, before launching as a small scale in real life event and growing year on year to the point where we’re now selling out this fine, historic venue.”
He added: “Congratulations to all of our finalists. Many submissions did not make it through to the final stage, and getting to this point is no mean feat. Checkout-free stores, automated supply chains, immersive experiences, on-demand delivery, next generation loyalty offerings, inclusive retail, green technology. We’ve got all the cool stuff covered this evening.”
“But just importantly we’ve got lots of great examples of companies taking innovative tech and making it usable in everyday operations – resulting in more efficiency and profitability in all areas.”
Congratulations to our 2024 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy Porter, and all those who attended last week’s gathering.
