Trinny Woodall, founder and CEO of beauty and skincare brand Trinny London, has recently launched her highly anticipated “Thriving in Business” course on the BBC Maestro.
As a founder, the journey to starting a business can feel isolating, and finding the right support network can be challenging too. There’s a lot of pressure to make important decisions and navigate uncertainties – not to mention wearing multiple hats to ensure everything runs smoothly. That’s why having access to real-world advice and mentorship can make all the difference.
Woodall is a renowned name in the beauty industry. While notorious for her brutally honest advice, she’s also hailed for her personalised beauty solutions that empower women of all ages. Now, she’s sharing the secret of her success in her latest course.
From broadcaster to businesswoman
After co-hosting the popular TV show “What Not to Wear”, Trinny founded her Trinny London business in 2017.
With a customer base of around 1.2 million worldwide, the brand is known for its stackable, easy-to-use makeup products. Its unique approach – including its Match2Me tool to help find makeup tailored to their skin tone, hair and eye colour – has resonated with consumers and driven its rapid growth towards becoming a leader in the beauty industry.
Trinny’s own entrepreneurial journey also adds to her credibility as a businesswoman. Having spent years developing her makeup formulas, she was committed to every aspect of the business and its product – from building its mission statement of giving “everyone the tools they need to feel their best” to ensuring that each product was practical, inclusive and tailored to meet different customer needs.
Since its launch, Trinny London has grown into a highly successful global beauty brand – valued at around $250 million (£192m). It has also gained a loyal following, won countless awards (including CEW Digital Innovation Award and Natwest Everywoman Brand of the Future) and has been recognised as one of the fastest-growing brands in Europe.
Thriving in business: what you need to know
Sometimes, the best advice is from first-hand experience. Through bite-sized lessons, Trinny takes you through the most important stages of running a business – from securing investment and choosing the right business ideas to designing authentic products and crafting effective marketing strategies.
- Learning from your setbacks: Running a business is never a smooth journey. There will be ups and downs, but it’s important to take any setbacks as a learning curve, as this will help build your knowledge and expertise on the best (or worst) approaches you can take as a business.
- Choosing the right idea: Most businesses develop from a concept or an idea. You might have one or ten different ideas floating around, but the one you choose in the end should be the most profitable, scalable, adaptable and solve any customer pain points.
- Researching your market: Part of running a successful business is knowing and attracting your target audience. That’s why market research plays a critical role in this, as you’ll get a better understanding of your customer needs and preferences, understand your competitors’ strengths and weaknesses (and any potential gaps in the market) and make informed decisions that are consumer-focused.
- Perfecting your marketing: This includes how to build your marketing strategy, which is essential for developing your products based on customer needs, determining the most effective marketing channels to get the best return on investment (ROI) and gaining a competitive advantage.
- Finding and convincing investors: Gaining investment is a critical part of your business journey. Finding the right investors isn’t just about the money. Rather, they can also bring a good level of expertise to your sector and guide you in reaching your goals and objectives.
- Evolving your product range: You might have a great product now, but it’s important to remember that the market is constantly changing. That’s why you should stay adaptive and expand your product offerings to attract new customers, better position yourself in the market and accelerate your online growth.
“I’m thrilled to share what I’ve learned on my journey as an entrepreneur,” Woodall said in a statement. “I want to show how we can be fearless and enjoy every aspect of our lives while achieving our goals, whether in business or personally.”
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