Franklin & Sons owner Global Brands has expanded its cocktail mixer portfolio in the UK after partnering with American Beverage Marketers (ABM).
Family-owned ABM, based in New Albany, Indiana, is known for manufacturing cocktail mixers, syrups and fruit purées using all-natural flavours.
The brands, which are available in more than 100 countries across on- and off-trade channels, including Finest Call, Reàl Infused Exotics, Master of Mixes, and Agalima Organic.
ABM’s products will join Franklin & Sons, All Shook Up, Shake Baby Shake, and the recently launched Be in Global Brands’ existing range of ready-to-drink cocktails and mixers.
Global Brands will leverage its extensive UK distribution network, market and category insight, and expertise to enhance the presence of ABM’s brands in the UK on- and off-trade and wholesale channels.
Julian Atkins, managing director at Global Brands, said: “Our collaboration with such an established global industry partner is yet another step towards cementing our positioning as the UK’s leading independent cocktail experts.
“ABM’s innovative, quality-driven product range and renowned international reputation make the brands a perfect fit for us, and we’re excited to help them achieve the same levels of success and brand growth here in the UK market.”
With more than 30 years of experience, ABM has established itself as a global leader in the cocktail sector, selling 7.8 million 12-litre cases annually across the world.
ABM’s products claim to include natural flavours, gluten-free ingredients, and certifications for kosher and halal, all made with non-GMO pure cane sugar.
Marco Canova, division sales manager EMEA at ABM, added: “We are thrilled to kickstart this partnership and are excited by the opportunities it presents in a key market like the UK.
“Collaborating with Global Brands is set to significantly enhance our distribution reach and sales performance. We are confident that together, we can achieve sales of 200,000 12-litre cases and beyond in the near future.”
In March this year, Global Brands ventured into agave spirits with the launch of Take Tequila.
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