The new packaging design of Tequila Ocho has been introduced to the UK, the first market outside the US and Mexico.
Following the initial reveal in March this year, UK consumers will now be able to purchase the new bottles from this month. The redesign will roll out across the on- and off-trade.
The new global packaging, which replaced previous market-specific labels, debuted in Mexico and the US in April. It unifies Ocho’s branding worldwide.
Featuring a bolder logo and a more prominent brand name, a custom-engraved wood cap and a new neck label, the design was given a ‘rustic feel’ with a ‘fingerprint’ texture throughout as a nod to the brand’s single estate concept. The new tapered bottle shape is intended to make it easier for bartenders to handle, while a shorter height makes it a cleaner fit for retail shelves and back bars.
Jesse Estes, global brand ambassador of Ocho Tequila, commented: “Almost 17 years after launching Tequila Ocho in the UK, we are very excited to introduce this elegant new bottle to the market. The UK is the first international market outside Mexico and the US to receive the new pack. The liquid remains unchanged, having been produced using only the highest-quality raw materials and traditional production methods.”
The pricing for Tequila Ocho’s core range will remain unchanged. Similar to before, the new front label will include the name of the field where the agaves were grown, along with its harvest and altitude.
Every expression of Tequila Ocho is certified 100% additive-free.
Tequila Ocho is considered to be the world’s first single-estate Tequila. It curates, selects, and harvests the ripest agaves only from the highlands of Jalisco. The Tequila is distilled in Arandas in Jalisco, where the brand opened a new distillery and visitor experience in March 2023.
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