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British businesses to boost AI spending – Comms Business

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New research from ServiceNow has found that 85 per cent of UK organisations are planning to increase their AI investments in the coming year.  

The research also found that British businesses are among Europe’s leaders when it comes to AI optimism and maturity. However, concerns over issues such as skills and AI-generated inaccuracies remain.

In the UK, AI-powered business transformation is in its early days with more than half of organisations (58 per cent) are still experimenting with or assessing AI technology.

Despite this, an elite group of ‘Pacesetters’ are already turning AI into business value. The research found nearly a fifth (18 per cent) of UK organisations scored more than 50 out of 100 for AI maturity based on AI strategy and leadership, workflow integration, talent, AI governance, and realising value in AI investments.

Business leaders were more likely than those in other European territories to believe that AI can deliver results for their business. 86 per cent also hope that AI can deliver increased efficiency and productivity, compared to an EMEA average of 76 per cent.

What’s more, customer experience and revenue growth were identified as key opportunities. 85 per cent hope for AI to improve customer experience and 79 per cent hope for AI to drive revenue growth.  

Damian Stirrett, group vice president and general manager for the UK and Ireland at ServiceNow, explained, “The race to put AI to work is still in its early stages. Yet, it’s clear that some organisations have already gained a head start in adopting and integrating it. 

“ServiceNow’s customers are already seeing some real business transformational benefits from their investment in our AI platform, like unlocking productivity and enhancing experiences, achieving greater cost savings and huge efficiencies at scale, and all in a matter of weeks and months, rather than years too.” 

ServiceNow partners in the UK include NTT Data, Computacenter, and Wipro.

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