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In a country increasingly captivated by the power of positive thinking, over half of Brits (52%) are embracing manifestation as their go-to strategy for making their dreams a reality.

From meditation, to vision boards, Brits are turning these practices into daily rituals for success.

The survey, conducted by Adobe, reveals that one in four Brits (25%) engage in manifestation practices at least once a week. Some of the reasons why respondents who manifest, do so to achieve health and wellness (51%), financial success (40%), and personal relationship gains (30%). Londoners lead this trend, with 40% practising at least once a week, making the city the UK’s manifestation capital.

Younger Brits strongly believe in manifestation, with over two-thirds of 18–24-year-olds (72%) and 25–34-year-olds (69%) agreeing it helps achieve their dreams. In contrast, belief in the power of manifestation drops to (42%) for 55-64-years-olds and just one in five (25%) for those aged 65 and over, highlighting a generational shift towards self-belief and visualisation.

In an exciting collaboration, renowned entrepreneur Steven Bartlett and Adobe Express are partnering to spearhead a new entrepreneurial movement with the introduction of the Manifest-o Method. This innovative approach combines strategic insights with creative tools to help solopreneurs and small business owners effortlessly realise their business visions.

Central to this method is Adobe Express, a simple and easy to use platform with both free and premium features, enabling users to create professional-quality content without any design experience. The Manifest-o Method is already making waves with Bartlett’s latest venture, Flight Studio—a podcast growth platform committed to creating global media brands that will contribute to a happier, healthier, whole human experience.

Bartlett said, “Partnering with Adobe Express to create the Manifest-o Method isn’t just about visualising your dreams; it’s about transforming them into reality. Manifestation without action is like setting your car’s sat-nav without turning the engine on. Adobe Express provides the perfect toolkit for entrepreneurs to convert intentions into actions, helping them design business manifestos that not only articulate their vision but also drive it forward.

This collaboration embodies the principle I follow, that the law of attraction must be paired with the law of action, empowering solopreneurs to create, iterate, and actualise their goals with clarity and purpose. I’m incredibly proud to partner with Adobe, a company that shares my commitment to innovation and empowering entrepreneurs at every stage of their journey.”

The research also indicates a shift in the investment landscape, with 53% of investors now looking for a clear manifesto in business proposals. Additionally, 73% of investors believe that a manifesto has a greater impact on long-term success than a traditional business plan, highlighting the growing importance of vision and values in today’s business environment.

This sentiment is echoed by solopreneurs; 60% of them manifested becoming a business owner, with 61% stating that their business would benefit from having a manifesto that clearly outlines their intentions and goals.

Adobe Express is positioned at the forefront of this trend, offering a user-friendly platform for creating vision boards and now, business manifestos. With 40% of Brits believing that a digital tool could enhance their manifestation practices, Adobe Express provides the perfect solution for individuals and businesses alike to visualise and achieve their aspirations, no creative skills required.

Claire Darley, VP of Strategic Initiatives at Adobe said, “As more individuals and businesses turn to manifestation to drive their success, Adobe Express offers the tools to bring these visions to life.

“Whether creating a personal vision board, a comprehensive business manifesto or creating content-on-the go, it helps them to work faster, smarter, and more collaboratively so they can spend more time on the things they love while helping their business grow.”

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