The remaining 31 Ted Baker stores in the UK and the Republic of Ireland will close by the end of Tuesday 20 August 2024 with a loss of more than 500 jobs, the BBC has reported.
This comes after No Ordinary Designer Label (NODL), the entity operating Ted Baker’s UK outlets, entered administration in March.
The August week’s closures follow the April shutdown of 15 stores and the loss of 245 jobs.
Ted Baker previously employed 975 individuals in the UK, managing 46 stores, an e-commerce platform and department store concessions.
NODL currently has 513 employees across the remaining Ted Baker stores and its head office.
The brand’s struggles have been attributed to heightened competition, a pivot towards online sales and the repercussions of founder Ray Kelvin’s departure in 2019 amid misconduct allegations.
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The US-based Authentic Brands Group holds the intellectual property rights for Ted Baker, while NODL was the UK holding company for the brand.
Despite the UK closures, Ted Baker will continue to operate through wholesale partners such as John Lewis and House of Fraser, the Guardian has reported.
The brand maintains a presence in the US, Asia, the Middle East and Europe, and engages in direct sales to department stores.
It also licenses its brand for childrenswear and lingerie, which are managed by Next.
These licences, franchises, direct sales to department stores and US operations are not affected by NODL’s predicament.
