Pip & Nut fourth UK brand to join Tony’s Chocolonely cocoa sourcing initiative

Established by chocolate brand Tony’s Chocolonely, Tony’s Open Chain is a sourcing initiative that supports companies to transform their cocoa supply chains.

Pip & Nut is just the fourth UK business and first snack brand to become a ‘Mission Ally’, alongside the likes of Waitrose and Huel. International businesses such as Aldi and Ben & Jerry’s have also committed to the Tony’s Open Chain five sourcing principles.

This initiative allows mission allies to compete on chocolate but collaborate on cocoa, amplifying a collective mission for setting a new norm in cocoa. In total there are now 16 mission allies part of Tony’s Open Chain, all committed to end all forms of exploitation in the industry.

The move by Pip & Nut comes as the brand looks to deepen and strengthen its existing commitments to ethical and sustainable sourcing. So far, the business has banned palm oil from its products since day one, sources 100% of its almonds from the Californian Almond Stewardship Programme and commits to working with Food Standards Agency accredited peanut suppliers.

Pip & Nut CEO and founder Pippa Murray, who recently appeared on the Food Manufacture podcast​​, commented: “As a B-Corp we have an important role to play in championing ethical and sustainable sourcing across our supply chain. We’ve already started with our biggest ingredients – our nuts – by becoming one of only four participants in the Sustainable Agriculture Initiative Platform which seeks to reduce greenhouse gas emissions and protect against drought and the climate crisis through regenerative agriculture.”​