This week, some of fashion’s biggest news moments spanned business moves, a new brand ambassador, a destination show announcement and more.
Leading the charge is the announcement that EssilorLuxottica is set to acquire Supreme from VF Corporation. On its heels is Lewis Hamilton becoming Dior’s newest brand ambassador/guest designer; Meta is reportedly seeking a stake in EssilorLuxottica; Coperni will hold its SS25 show at Disneyland Paris; UNDEFEATED opens a sports center and chapter store in China’s Aranya and adidas and MLS release ana archival collection.
Below, Hypebeast has rounded up the top fashion stories of the week so you can stay up to date on trends in the industry.
EssilorLuxottica to Acquire Supreme from VF Corporation
VF Corporation is getting ready to sell Supreme and it’s offloading the streetwear imprint to global eyewear leader, EssilorLuxottica.
As of now, the companies have entered an agreement, which sees EssilorLuxottica’s acquisition of Supreme for $1.5 billion USD in cash. VF Corporation previously bought the brand in 2020 for $2.1 billion USD.
Supreme’s founder James Jebbie is set to remain involved in the development of Supreme. “In EssilorLuxottica, we have a unique partner that understands that we are at our best when we stay true to the brand and continue to operate and grow as we have for the past 30 years,” said Jebbia. “This move lets us focus on the brand, our products, and our customers, while setting us up for long-term success.”
The deal is expected to close by the end of this year.
Dior Announces Lewis Hamilton as Brand Ambassador and Guest Designer of New Lifestyle Capsule
Kenny Germe/Dior
Dior is bringing Lewis Hamilton into its network as the famed Formula One driver is now a new brand ambassador. But that’s not all. Hamilton is also the guest designer of a new lifestyle capsule.
A friend of Dior’s menswear creative director Kim Jones, Hamilton worked with the leader and the historic house of the capsule, whose lookbook was revealed this week. With the offering, Hamilton taps into his bold style and the refined notes of the esteemed house – featuring streetwear and outdoor culture.
Geared toward the winter season, Lewis Hamilton’s guest-designed Dior lifestyle capsule releases in-store and online on October 17.
Meta Reportedly Seeking Stake in Eyewear Conglomerate EssilorLuxottica
Justin Sullivan/Getty Images
EssilorLuxottica is in the headlines this week again as Meta is reportedly seeking a stake in the conglomerate.
Currently, the tech company is preparing to purchase a 5% stake in EssilorLuxottica, meaning it would also become a partial owner of Supreme. Although the companies are in conversation, it’s still to be determined if the deal will be successful or not.
According to The Wall Street Journal, Meta wants to build on the success of its collaborative Ray-Ban smart glasses by obtaining a minority stake in the eyewear conglomerate.
Coperni To Hold Its SS25 Show at Disneyland Paris
Anadolu/Getty Images
Although Paris Fashion Week for menswear has just wrapped up, brands are getting ready for the women’s week for the Spring/Summer 2025 season, which is set to begin on September 23. But Coperni is taking the venue game up a notch by hosting its show at Disneyland Paris a.k.a “The Happiest Place on Earth,” which is also Europe’s largest theme park.
By taking to the world-renowned theme park, Coperni plans to showcase the current of modern feminity. What better place to exhibit the fanfare, glamour and softness of princesses and powerful women than at Disneyland? With the SS25 show, the brand also pays tribute to childhood and the magic of Walt Disney Animation Studios.
Stay tuned for updates on Coperni’s PFW SS25 show at Disneyland Paris on October 1.
UNDEFEATED Opens Sports Center and Chapter Store in China’s Aranya
Undefeated
UNDEFEATED is expanding its brick-and-mortar operations with the opening of a new sports center and chapter store in China.
The new space is located in a resort town within Qinhuangdao. Although the space does have a retail component, the highlight of the new building is its sports facility, which houses a basketball court, swimming pool, training area and martial arts combat room.
“Our design philosophy focuses on streamlining, maintaining the store’s structural integrity while integrating athletic-inspired elements throughout,” said architect Liu Xiangbo of Link Architects, who helped develop the building alongside Architect Liu Kenan and Atelier XÜK.
UNDEFEATED Sports Center and Chapter Store
No.7-5, Binhe Commercial Street
Binhai New Road (Phase IX)
Changli County, Qinhuangdao City
adidas and MLS Release Archive Collection Inspired by Classic Soccer Aesthetics
Adidas
The summer soccer kits trend is not over yet as adidas has partnered with Major League Soccer for an archival collection.
The retro offering digs back into seasoned styles from MLS teams across jerseys, jackets and Gazelle shoes. The special collaboration features MLS teams Inter Miami CF, LA Galaxy, LAFC, Portland Timbers and Sporting Kansas City.
“Third jerseys are always a favorite amongst our passionate fan base, and we couldn’t be more excited to officially announce the first year of the adidas x MLS Archive Collection,” said Rachel Hoagland, MLS SVP of consumer products. “This collection is a modern take on U.S. soccer nostalgia and exemplifies the League’s commitment to honoring the unique heritages that exist across our various clubs.”
The adidas x MLS Archive Collection is available now on MLS’ website and MLS club retail locations.
