A survey carried out by BCS, the Chartered Institute for IT, has highlighted fears over AIs impact on the upcoming UK general election.
Gathering more than 1200 responses, the survey revealed almost two thirds of IT professionals are worried on the impact deepfakes will have on the election.
A majority of tech experts highlighted how political parties should be transparent on how and when they artificial intelligence in their campaigns.
More than 60 per cent said mainstream media should be allowed rebut fraudulent misinformation during polling day.
Currently, Ofcom regulations dictate that discussion and analysis of election issues must finish when the polling stations open and may not resume until they close. This also includes that whilst people are voting, broadcasters must not publish the results of any opinion polls.
Adam Leon Smith, BCS fellow and international AI standards expert, said: “As we approach the general election, it is essential that broadcasters are more active in the fight against misinformation and disinformation, especially when it comes to those misleading the electorate.
“By enabling reputable media outlets to fact-check and correct misleading content in real time, they can provide the public with accurate information, thereby fostering a more informed electorate and upholding democratic values.”